No. 4P Blonde Enhancer^™ Purple Toning Shampoo

What it is: A purple toning shampoo for blondes and greys that neutralizes brassiness and repairs everyday damage to reveal bright, evenly toned, shiny and strong hair after just one wash.

Who it's for: Ideal for all hair types and textures. Safe for color-treated and chemically-treated hair.

What it does: This ultraconcentrated purple shampoo evens the tone of natural or color-treated blondes or greys—neutralizing unwanted yellow tones and brassiness to reveal bright, shiny hair. The hydrating lather gently cleanses hair and enhances softness while repairing everyday damage for stronger, more resilient hair after just one wash.

Key ingredients:

- Violet toning agents: seal in brightness and balance tone to reduce brassiness and yellow tones

- Gentle blend of coconut oil-derived surfactants: provides easy lather and leaves the scalp and hair feeling hydrated

How to use: Apply to wet hair. Lather fully and let process 1 to 3 minutes. Rinse. For more intense toning, leave on hair up to 5 minutes.

Warning Statement: this product contains ingredients that may cause skin irritation on certain individuals, and a preliminary test according to the accompanying directions should first be made. This product may not be used for dyeing of eyelashes or eyebrows; to do so may cause blindness. Avoid contact with eyes. In case of contact with eyes, rinse immediately.

Patch test: apply a small amount of the product on the inside of your elbow or behind the ear and wait for 48 hours. Do not use

if irritation occurs. Wear gloves.