What it is: A lightweight foundation with 16 hours of fade-resistant wear with buildable, medium-to-full coverage that looks and feels natural.

What it does: There’s longwear and then there’s strongwear. NARS’ first 16-hour foundation is untraceable, unstoppable and unlike anything else. The long-wearing, nondrying foundation is lightweight and radiant and delivers high coverage that's super natural, too. The transfer-resistant, sweat-resistant, breathable formula stays color-true all day and continues to look fresh and vibrant, as if it was just applied. It wears longer, stays longer and looks better with every hour. High coverage is now super natural. Its breathable, fade-resistant formula is infused with raspberry, apple and watermelon extracts, which help to improve the look of your skin instantly and over time. Its specialized skin-matching technology ensures your most natural match yet.

Research results:

In a one-week independent U.S. consumer study of 65 participants:

- 100% of women agree the foundation is easy to apply

- 94% of women agree the foundation applies uniformly without streaking

- 92% of women agree the foundation feels comfortable on the skin

- 91% of women agree the foundation blends effortlessly

- 91% of women agree the skin appears smooth while wearing the foundation

- 85% of women agree the foundation feels weightless

- 75% of women agree skin looked radiant all day

How to use: Dispense one pump or a pearl-sized amount onto your hand and warm with your fingertips. Always warm liquid foundation in the hand and apply with your fingertips. This creates the most natural-looking finish. Apply starting at the center of your face, blending outward. Focus on one area at a time and blend well.