This is the best of the best in every way! Creamy, long lasting, great color saturation, doesn't dry out the lips and is offered in just about every color you could ever want! I am a lipstick junkie and bought nine of these so far!!! Love each and every color but definitely had to try them on, can't tell (as with every lipstick) from on line pictures what the true color is. For spring, when they were first released I bought Natalie, Grace, Greta and Kelly, all in the pink/coral family. (I have black hair, blue eyes and fair skin). All were divine, different enough to purchase each. For fall, I added plum colors, Charlotte (leans more purple) and Bette, a dark, but not too dark plum, perfect for evening and not as dark as Liv, which is really dark for those of us who with fair complexions. In terms of the reds, I purchased Jeanne, a gorgeous dark cherry red that looks so much better on the lips than it does in the tube, Lana, an orange red (like a dark coral) which is a definite statement lipstick, great for day or night. And my all time favorite is Carmen, a beautiful strong geranium red. I love each and every one and I am now considering adding Olivia, Rita and Vera to my stash. They are just THAT good!!!