Magic Touch Concealer

What it is: A medium to full coverage, creamy, lightweight formula that corrects, brightens, blurs and conceals while blending to a natural, second-skin finish.

Who it's for: Ideal for all skin types.

What it does: The ultrasmooth, water-based formula melts into skin for a luminous, natural finish. The lightweight, second-skin concealer provides buildable, medium-to-full coverage and helps instantly brighten under eyes, conceal blemishes and mask discoloration for an even complexion. The creamy formula helps blur pores, fine lines and wrinkles without caking or settling. It features a seamless application and blends with comfortable wearability. The concealer is formualted with plant-based glycerin to help moisturize skin, licorice root to help soothe and calm, and amino acid-coated pigments to help with immediate adhesion. The soft-focus powders reflect the light to help blur imperfections for perfected skin, while the easy-to-apply tear-drop shaped applicator delivers the perfect amount of product and precise application. The concealer can be used to help conceal, highlight, color correct and provide all-over coverage.

Research results:

In a user perception study of 119 people that included all skin types and diverse skin tones:

- 100% agreed it covered pigmentation naturally

- 97% agreed it covered dark circles naturally

- 100% agreed it covered redness naturally

- 98% agreed it covered uneven texture naturally

- 96% agreed skin appeared brighter

How to use: Using the wand, apply directly under the eyes, over blemishes or discoloration–anywhere you want extra coverage. For under eyes, apply 2-3 dots and build as desired. Blend and diffuse using a brush or fingertips with gentle pressure. For all-over coverage, apply dots in desired areas and blend with a brush or sponge. Use stippling motions to build coverage.

Pro tips: Wipe off any excess product from wand back into the opening of the component. Start with a light layer and build as desired, a little bit goes a long way. Pick up product directly from the wand using a brush, beauty sponge or fingertip. Less is more for skin prep. Avoid using heavy oils in moisturizers, primers and/or sunscreen. To brighten, select a shade that is 1-2 shades lighter than your skin tone. To spot conceal, select a shade that best matches your skin tone.