MACximal Silky Matte Viva Glam Lipstick

What it is: An iconic silky matte lipstick that gives back 100% to support healthy futures and equal rights for all.

What it does: Let's keep glamming. Let's keep giving with four shades of M∙A∙Cximal Silky Matte Lipstick that promote healthy futures and equal rights for all. A comfortable formula with immediate and 8-hour moisture. This iconic lipstick has been maxed out to give lips more with a silky matte finish and good-for-lips formula that looks richer, feels better and lasts longer. Features a noncaking, nonfeathering, nonbleeding, and nonflaking formula. Since 1994, MAC VIVA GLAM has raised over $520,000,000 USD globally to support women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS. 30 years later, the iconic Lipstick that gives back 100% has been maxed out to give lips more with a silky matte finish and good-for-lips formula that looks richer, feels better and lasts longer for 12 hours.

Key Ingredients: Coconut oil, organic shea butter and organic cocoa butter.

Shade include:

- VIVA Heart (intense brownish blue-red)

- VIVA Planet (creamy subdued pinkish-beige mauve)

- VIVA Empowered (muted brownish-plum)

- VIVA Equality (deep neutral shade)

How to use: Apply lipstick directly to lips.

Pro tip: Define lips with Lip Pencil or layer on Lipglass for a high-shine finish.

- For every Viva Glam Lipstick purchased for $23 or more, MAC will donate $23 to support women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS

- For every Viva Glam Lipstick purchased for $23 or more, M·A·C will donate $23 to support women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS