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Details & care
You know Cozy Season™ is here to stay when flannels enter the chat. Ours is brushed for extra softness, and made to wear on its own, layered over a tee, or under a sweater. Everything goes!
- Fabric: 100% cotton; pre-washed to minimize shrinkage.
- Feel: Super soft and cozy, like it just came out of the dryer.
- Fit: Slight roomy and layer-friendly; reinforced buttons, plus a front pocket for knick-knacks.
- Item #10530357
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Primary
Primary is a mom-founded kids clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers a rainbow of simple, gender-neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and colorful, slogan-free designs.
Most helpful positive review
Jan 23, 2026
Warm and cozy
This flannel is perfect for fall and winter. Quality details and a mid weight. Love vibrant the colors too.
hpm527
Verified purchase
Most helpful critical review
Apr 5, 2026
This runs crazy small.
Nice color, soft fabric.
Trasheed
Verified purchase
Reposted from Primary
5 stars
78%
4 stars
0%
3 stars
11%
2 stars
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1 star
11%
Pros:
Cons:
Current reviews don’t mention any.Sort by Most Helpful
Trasheed
Reposted from Primary
Verified purchase
Apr 5, 2026
This runs crazy small.
Nice color, soft fabric.
hpm527
Verified purchase
Size purchased: 4T
Fit:
Small
True to size
Large
Jan 23, 2026
Warm and cozy
This flannel is perfect for fall and winter. Quality details and a mid weight. Love vibrant the colors too.
Was this helpful?
Shelly
Reposted from Primary
Verified purchase
Dec 17, 2025
Great for cool weather
Fabric has a little more weight than most flannel plaids you see at the store. It is a great shirt for wintertime (my kids refuse to wear jackets) but also is good for layering when it’s just a little chilly out.
Corrie R.
Reposted from Primary
Verified purchase
Dec 22, 2024
Soft and well made
Very soft and mid weight fabric. The shirt was even better quality than I had expected. My son really likes it!
Meera V.
Reposted from Primary
Verified purchase
Dec 17, 2024
Nice warm flannel shirt
Soft, cozy. Ours shrunk in the wash.
Risa K.
Reposted from Primary
Verified purchase
Dec 10, 2024
Cozy and comfortable
Love this flannel shirt! Great material and fit.