Current Price $67.00
Details & care
What it is: A hydrating shampoo that gently cleanses while enhancing shine for silkier, healthier-looking hair with every wash.
What it does: This reformulated shampoo has a luxe lather that gently yet effectively cleanses hair without stripping, over-drying or weighing it down. It increases hydration thanks to new conditioning agents that combat dullness and dryness while repairing and protecting hair, and it has a light, clean scent.
Key ingredients:
- Amino Cleansing Complex: a proprietary, sulfate-free surfactant blend that gently yet effectively cleanses hair while helping to protect strands from styling damage and breakage
- Moisturizing Ester: detangles hair and leaves it with visible shine
- Phytantriol: preserves hair's color and reduces the damaging effects of thermal and environmental aggressors
- Marine Algae Polysaccharide: protects hair from environmental damage
Research results:
In a consumer-use test with 200 participants:
- 80% agreed their hair felt instantly hydrated after just one use
How to use: Apply the shampoo to wet hair. Lather and rinse. Follow with Perfect hair Day conditioner (sold separately).
- Paraben-free; phthalate-free; silicone-free; sulfate-free; formaldehyde-free
- Made in the USA
- Item #7048459
Ingredients
Water/Eau/Aqua, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Glycol Distearate, Sodium Lauroyl Lactylate, Sodium Cocoyl Glycinate, Maltooligosyl Glucoside, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Lauryl/Myristyl Polyricinoleate, Behenyl Alcohol, Laureth-23, Sodium Cocoyl Isethionate, Ceteareth-60 Myristyl Glycol, Cassia Hydroxypropyltrimonium Chloride, Hydrogenated Starch Hydrolysate, Furcellaria Lumbricalis Extract, Polyquaternium-47, Phytantriol, Hydroxyacetophenone, PPG-2 Hydroxyethyl Cocamide, Laureth-4, PEG-150 Pentaerythrityl Tetrastearate, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Citric Acid, Fragrance/Parfum, Linalool, Hexyl Cinnamal, Citronellol, Limonene.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
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Living proof®
The expert stylists and biotech scientists at Living proof work to ensure that when it comes to their hair care products, beauty meets brilliant science. The company invents and patents new molecules that change how hair behaves, creating head-turning, bliss-creating, confidence-boosting results. One of Living proof's core beliefs is that a product should always keep its promises.
Most helpful positive review
Apr 13, 2022
Love this shampoo on my FORMERLY dry gray hair
Having gray hair I find that I need to really either boost the color or hydration. I tried this shampoo and was incredibly surprised to find that my hair looked EXACTLY the way that I like it to WITHOUT using any extra product. The shampoo left my hair feeling hydrated and soft, yet manageable at the same time. I got that extra shine look that gray hair needs to not look dry and flyaway. I am so happy that I discovered this as I now have hair that looks the way that I always ask my hairdresser to make it look...only at HOME. Thank you for an amazing product.
zipporahs
9found this helpful
Most helpful critical review
July 15, 2024
WARNING EXTREME HAIR LOSS
This product worked initially for me and i loved the way my hair looked and smelled , but then the hair started falling out in large amounts just running fingers through hair , then came the burning itching scalp and it left a bald spot at the back of my head . Within 3 weeks of using this product I lost 50% of my hair volume -4 weeks before my wedding :'(. I reached out to living proof because i saw similar results in another beauty site and they contacted me from their R&D Dept . they do care about their customers
Bonnieg
6found this helpful
5 stars
57%
4 stars
21%
3 stars
15%
2 stars
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1 star
5%
Pros:
Cons:
Current reviews don’t mention any.Sort by Most Helpful
Size
zipporahs
Apr 13, 2022
Love this shampoo on my FORMERLY dry gray hair
Having gray hair I find that I need to really either boost the color or hydration. I tried this shampoo and was incredibly surprised to find that my hair looked EXACTLY the way that I like it to WITHOUT using any extra product. The shampoo left my hair feeling hydrated and soft, yet manageable at the same time. I got that extra shine look that gray hair needs to not look dry and flyaway. I am so happy that I discovered this as I now have hair that looks the way that I always ask my hairdresser to make it look...only at HOME. Thank you for an amazing product.
9found this helpful
Bonnieg
Size purchased: 24 oz
Color: NO COLOR - 24 OZ.
July 15, 2024
WARNING EXTREME HAIR LOSS
This product worked initially for me and i loved the way my hair looked and smelled , but then the hair started falling out in large amounts just running fingers through hair , then came the burning itching scalp and it left a bald spot at the back of my head . Within 3 weeks of using this product I lost 50% of my hair volume -4 weeks before my wedding :'(. I reached out to living proof because i saw similar results in another beauty site and they contacted me from their R&D Dept . they do care about their customers
6found this helpful
Jessmick
Apr 14, 2022
Amazing Combo!
This is my new favorite shampoo and conditioner combo. My hair feels so soft and healthy after using them. I’m constantly bleaching my hair so it can offer feel dry and look dull but this makes my hair so shiny without feeling heavy or greasy!
4found this helpful
DivyaS
May 3, 2022
Obsessed!!!
I love this shampoo! I am already obsessed with living proof and now this shampoo has saved my hair. It’s not freezy or greesy, it’s the perfect amount of volume and smoothness! I am obsessed and will be purchasing more once I’m done. Don’t forget to get the conditioner with it, match made in heaven!!!
3found this helpful
CourtneyShrout
Apr 29, 2022
I love it!
I love this product! It is my new staple in the shower, along with the PhD Conditioner. This shampoo leaves my hair so smooth and moisturized. I can really tell a difference in the health of my hair after using it!
3found this helpful
MayraDer
Apr 22, 2022
Really worth trying
I have tried many shampoos and found most over-rated. This shampoo is different. First of all, you only need a very small amount to get coverage. It lathers very well and smells nice. My hair is soft and tangle free. I flat iron my hair and with this, my hair is already more smooth after the PhD shampoo and conditioner, so when I flat iron, I don't need to spend as much time with the iron! Even two days after treatment and styling, my hair is still soft and flowing.
3found this helpful
