Creamy Organic Natural Vegan Mascara

What it is: A soft, creamy and smudgy mascara in an organic, vegan-friendly formulation that's suitable for sensitive eyes.

What it does: It volumizes and lengthens to produce a dramatic effect. The everyday formula goes on smoothly and easily and dries quickly, too.

How to use: Looking down into a mirror (preferably magnified), start at the base of the lashes using light zigzag strokes working up to the tips of the lashes. The zigzag technique helps to prevent lashes sticking together and gives them a more feathery appearance. Then, gently apply to the bottom lashes. Allow to dry before applying a second coat, using the same technique as above. For added drama apply a third coat; this gives a glamorous intensity to the eyes, perfect for a night out or special occasion. For babydoll lashes, avoid applying mascara to the top of your upper lashes as this forces them to fall flat and straight; instead, apply underneath.