Laundry Concentrate

What it is: A concentrated, plant-based laundry detergent formulated with fine fragrance that infuses your fabrics with a subtle, sophisticated scent.

What it does: Designed for those who cherish the art of laundering, this patent-pending formula redefines clean without compromise. Experience the power of undiluted cleaning in every drop, 10X concentrated to deliver effectiveness with just a fraction of the usual dose. It's made with naturally derived, plant-based cleaning agents, biodegradable ingredients and glycerin to hydrate and protect skin.

Fragrance stories:

- Cece: the signature fragrance of Courteney Cox, the brand's founder: cedarwood smoke, sweet cardamom, cinnamon and white leather. Grounded, mysterious and addictive

- Neroli Leaf: a crisp and bright fragrance that recalls a grove of flowering citrus trees, with notes of sparkling apple and neroli blossoms, crushed basil leaves and jasmine petals

How to use: Always follow garment care instructions. At the start of the wash cycle, add 3–5 pumps of concentrate, adjusting for laundry load size. For richer scent, follow with Wool Dryer Balls and Laundry Fragrance Oil (sold separately) when drying.