What it is: An easy-to-use brow gel with a mousse-like texture that helps you achieve natural, fluffy, face-framing brows in just a few swipes.

What it does: Create a bold, full, yet effortless-looking brow that looks like you've added real hair. This brow gel delivers controlled, high-payoff pigment to your brows with hold that's both soft and flexible. Traditional synthetic plastic microfibers are replaced with biodegradable plant-based fibers without sacrificing brow volume. It offers strong hold and thickness and won't stiffen or flake. Each swipe even helps support fuller, healthier brows thanks to a trio of natural hair care actives including 5% castor oil.

How to use: Brush through your brows to fluff and add volume. For extra boost, start by brushing backward from the tail end of your brows to the inner corner, then brush through your brows like usual. For full brow support, apply your brow pencil first.