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  5. Foundation
(113)113

Maifanshi Moisture Foundation

Koh Gen Do

Sold Out

SOLD OUT

This item is no longer available. Browse our recommendations for something similar.

Details & care

What it is: A mineral makeup cream foundation that turns into a liquid foundation when applied.

What it does: It delivers the coverage of a cream with the smooth, sheer finish of a liquid. It features a 60% water encapsulated formula with highly refined oils and powder to give you beautiful wear for 10 hours without worrying about your skin drying out.

How to use: Apply a small amount of foundation lightly on your entire face, adding more layers for necessary coverage. Make sure to blend from the jawline into the neck well. If you apply too large of an amount, the product will gather in facial creases and will not stabilize for long hours of wear. Close cap tightly after each use.

  • 0.71 oz.
  • Item #820939
  • Core Product ID 333337G6A6

Ingredients

Water, Isotridecyl Isononanoate, Octyldodecyl Lanolate, Sorbitan Isostearate, Cyclopentasiloxane, Butylene Glycol, Glycerin, Tribehenin, Butyrospermum Parkii (Shea Butter) Fruit, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Saccharomyces Extract, Aloe Barbadensis Leaf Extract, Tocopherol, Magnesium Sulfate, Oleyl Alcohol, Phenoxyethanol, Talc, Titanium Dioxide, (+/-) Iron Oxides, Aluminum Hydroxide.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Koh Gen Do

Japan-based Koh Gen Do was created in 1986 by Japanese actress Ai Saotome. Realizing her skin was depleted from the heavy makeup worn for filming, Ai created a line of restorative skin care that combines Japanese traditions with healing botanicals. She soon extended the line to include cosmetics. Koh Gen Do products are used around the world by people seeking healthy skin that looks fresh and radiant.

Reviews

(113)1134.7 out of 5
Write a Review

Most helpful positive review

Aug 15, 2014

So happy Nordstrom is carrying Koh Gen Do!

This is my absolute favorite foundation of all time - I'm so happy that a store that I know/trust/love is now selling this product. 001 is hands down the best foundation for the ultra pale, paper white girls out there with dry skin if you're not seeking a lot of coverage. I would say this is a light to medium coverage foundation and it is ultra moisturizing - plus, it positively looks like natural skin on. My skin feels better with this on than without it. Plus, don't be afraid of the size - a little bit goes a long way!
GracieLane
9found this helpful

Most helpful critical review

June 23, 2026

Not sure what's wrong with this tube

I've used this foundation for years but for some reason this tube is somehow dry. I had some of my last tube left and when I put them side by side my old tube is far creamier. Maybe the tube I purchased is old because it was a final sale.
Anne D
Verified purchase

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5 stars81%
4 stars13%
3 stars4%
2 stars1%
1 star2%
Aug 15, 2014

So happy Nordstrom is carrying Koh Gen Do!

This is my absolute favorite foundation of all time - I'm so happy that a store that I know/trust/love is now selling this product. 001 is hands down the best foundation for the ultra pale, paper white girls out there with dry skin if you're not seeking a lot of coverage. I would say this is a light to medium coverage foundation and it is ultra moisturizing - plus, it positively looks like natural skin on. My skin feels better with this on than without it. Plus, don't be afraid of the size - a little bit goes a long way!
GracieLane
9found this helpful
Sept 25, 2015

Smooth foundation

It's not greasy, does not cake up or look like a mask. I purchased this after reading reviews online from beauty editors. I have light, freckled skin and green eyes and bought the 012, which is a little bit light for me, but doable. I may order the next darkest shade. It's worth the high price tag.
susieMass13
6found this helpful
July 30, 2015

Foundation is fantastic but shade choices limited

This is a fantastic foundation but unfortunately for me they're shade selections is limited and I can't find one that doesn't cast a yellow tint. I contacted Koh Gen Do directly (excellent customer service) and they verified for me that there wasn't a shade to match my coloring in either foundation. That aside, I want to say that goes on beautifully and the finish is wonderful. I highly recommend this for those who do not have the issue with yellowish that I do.
KadysMom
4found this helpful
Sept 24, 2017Incentivized review

THE BEST!

I have tried a ton of different foundations. This is my new favorite. It goes on smooth and you can't see it. It's not super full coverage, but I don't want that. So if you're looking for a full coverage foundation, this isn't it. It has a really pretty finish. Just add a light dust of translucent powered and you're good to go!
caljh3
TOP 500 REVIEWER
3found this helpful
Sept 13, 2017Incentivized review

Amazing. Hydrating. Light.

It's not a full coverage product, which is fine with me. I love how moisturizing it is!!! It's the ONLY foundation cream I've tried that hasn't chapped my skin. I have dry skin and it always looks dry when I put on even BB cream. I also hate the feeling of a layer being on my face - this dries on so naturally and doesn't feel sticky or heavy. Love.
Tracy477
2found this helpful
Apr 30, 2017

Best foundation ever!

I love this foundation! As I've gotten older (40), my skin has been drier and more uneven. Tinted moisturizer or Bb cream only looks good for about an hour. This foundation looks beautiful and natural, and looks good even at the end of the day. It hasagoodamou t of coverage, but doesn't look like you're wearing a lot of makeup. I've also worn it to workout on my lunch break, and didn't break out. And I always break out when I do that. Best foundation I've ever had. Just ordered some for my mom!
Clomar
2found this helpful
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