Im-Possible Mascara

What it is: A certified-organic mascara that delivers lash volume, length, definition and lift for a dramatically amplified effect.

What it does: This high-impact volumizing mascara is powered by nourishing, organically-farmed ingredients. Certified-organic and sustainably sourced beeswax, carnauba wax and acacia gum create a creamy, no-clump texture for ultimate lift, volume, hold and seamless layering. Raspberry fruit water helps repair and condition lashes; sunflower seed oil helps stop breakage and stimulate healthy lash growth; and marula oil nourishes and protects with antioxidant vitamins C and E. This easy-to-remove formula features a versatile brush with a curved side for endlessly buildable volume and a flat side for length, definition and detail. Lashes stay silky-soft and resilient.

Research results:

In a consumer study with 92 participants over two weeks:

- 95% agreed lashes looked more volumized

- 92% agreed lashes appeared visibly longer

- 95% agreed it didn't flake

- 96% agreed it was easy to remove

- 95% agreed lashes felt soft and comfortable after removal

How to use: Begin with the curved side of the brush facing toward you and coat your lashes from the base to create volume. Turn to the flat side and use the formula play time to extend your lashes, especially in the outer corners, as well as to separate and add extra lift to the tips. For the bottom lashes, use the flat side. Use an eye or bi-phased makeup remover when you're ready to take it off.