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Details & care
"Always the first choice to be worn when it’s clean!" — Colleen A. (Mission accomplished.) A go-to for play, school and beyond, that loves to be dressed up with a cardi, down with a denim jacket, or any way they want.
- Fabric: 100% cotton slub; pre-washed to minimize shrinkage.
- Feel: Soft with a light and laidback texture.
- Fit: True to size, relaxed and roomy; hemmed above knee; back button closure, plus side pockets for tiny treasures.
- Item #10770971
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Primary
Primary is a mom-founded kids clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers a rainbow of simple, gender-neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and colorful, slogan-free designs.
Most helpful positive review
June 23, 2025
Love!
My daughter was DELIGHTED by this dress. It's light, comfortable, and fantastically rainbow.
Rosie
Verified purchase
Reposted from Primary
Most helpful critical review
May 22, 2024
hole
after one wash it has a hole :(
Sara T.
Verified purchase
Reposted from Primary
5 stars
94%
4 stars
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3 stars
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2 stars
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Sort by Most Helpful
Rosie
Reposted from Primary
Verified purchase
June 23, 2025
Love!
My daughter was DELIGHTED by this dress. It's light, comfortable, and fantastically rainbow.
tara
Reposted from Primary
Verified purchase
May 15, 2025
cute pattern but a little too short
cute pattern but a little too short
Patty H.
Reposted from Primary
Apr 26, 2025
Beautiful colors and quality
Beautiful colors and quality
Kelsey E.
Reposted from Primary
Apr 22, 2025
Liked it so much we bought it again
We first received this dress as a gift and loved it SO much I repurchased the next size up for this year. It’s SO cute, a great length, and wore really, really well last year in spite of many washes and wears. I’m so glad Primary is still making it and hope they do forever - I could absolutely see us having a closet full of these rainbow striped dresses in every size.
Mary G.
Reposted from Primary
Apr 2, 2025
7th birthday dress
This is a summer birthday gift for my granddaughter in Switzerland. Her mom has ordered many things for her from Primary and I’m sure she’ll enjoy these. Thank you for quality pieces.
Paula F.
Reposted from Primary
Verified purchase
Mar 10, 2025
Super Cute dress!
East to wear and flattering, great value for the price and, most importantly, my granddaughter just loves it!