The Expert Mascara

What it is: Get a false lash look in seconds with this innovative, first-ever creamy formula and exclusive two-sided brush that volumize, lengthen and lift for the ultimate in glamorous lashes.

What it does: Containing Japanese camellia oil to fortify your lashes so they are more elastic and resilient, this weightless formula is buildable and perfect for multiple applications, and won't clump. Lashes are left flexible and soft to the touch. The exclusive two-sided brush mimics Kevyn's unique sweeping mascara technique with an arched top side that thickens and strengthens and a defined underside that lifts and lengthens.

How to use: Concentrate the mascara at the base of your lash root, then sweep outward and upward to create a thicker lash look with the ends separated and the base well defined. For the maximum false lash look, apply at least two coats of mascara, reversing the side of the applicator brush with each application. For Kevyn's signature butterfly lash look, apply a third coat just to the outer lashes on the upper lash line, working just the top of the brush up and out.