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Details & care
Named after the street number of the first bijou store in London, 154 is a chameleon-like fragrance. Allow yourself to be led on an olfactory journey, from citrus to herbaceous lavender and basil, finishing with a woody base of sandalwood and vetiver that quite simply captivates the senses.
Jo Malone London scents can be worn solo or layered for truly individual effects. Create a scent that fits your mood or occasion with Fragrance Combining™.
In celebration of Jo Malone’s passion for the elegant art of gift giving, the cologne comes presented in a signature box tied with a ribbon.
By Jo Malone London.
Item #247528
Core Product ID 33333B7N63
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Since its inception in 1994—when its founder created a handful of scents revolutionary in their discerning simplicity—Jo Malone London has become synonymous with British style. The Jo Malone Studio orchestrates a world of bespoke luxury immersed in modern British culture, curating collaborations between world-renowned master perfumers and London's leading creative talent.
I'm not much of a fan of perfume. However, I was at a fundraiser and ran into a couple that I am friends with. The man gave me a hug hello and I instantly asked his wife what cologne he was wearing. She sent me a photo of Jo Malone's 154 when she got home, and I ordered it immediately. It's such a soft, subtle cologne. I really think it could be worn by either a man or a woman. This cologne knocked my socks off.
Finickyreviewer
Verified purchase
13found this helpful
Most helpful critical review
Mar 20, 2023Incentivized review
Horrible scent
Perhaps I was sent an old, rancid bottle because one tiny spray was all it took to have me scrub it off immediately. There was no way the dry down would have been any better. I will test Jo Malone cologne in the store before I ever trust the written description and glowing reviews again.
Thank goodness that Nordstrom has the best return policy.
slnt
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5 stars75%
4 stars7%
3 stars6%
2 stars8%
1 star4%
Pros:
Cons:
Current reviews don’t mention any.
Dec 22, 2018Incentivized review
Jo Malone 154 is the perfect gift
I'm not much of a fan of perfume. However, I was at a fundraiser and ran into a couple that I am friends with. The man gave me a hug hello and I instantly asked his wife what cologne he was wearing. She sent me a photo of Jo Malone's 154 when she got home, and I ordered it immediately. It's such a soft, subtle cologne. I really think it could be worn by either a man or a woman. This cologne knocked my socks off.
Verified purchase
Finickyreviewer
13found this helpful
Apr 18, 2011
Jo Malone 154
THE BEST fragrance from Jo Malone. It's the only
one I love to wear. Received many, many compliments
from people.
Janet
9found this helpful
Nov 18, 2010
The Best Jo Malone scent
I love Jo Malone fragrances. Sure, I have my J. Malone favorites, but honestly this is the one of the most original and lovely fragrances I have ever experienced. Typically I prefer light floral and citrus scents- this is more woody and floral but is wonderful. By the way, I've never had so many people (men and women) ask me what fragrance I was wearing. Subtle but distinctive at the same time.
415missy
8found this helpful
Feb 28, 2020Incentivized review
Men’s cologne
It’s not what a thought - and smells more like a men’s cologne.
Verified purchase
Kimeeee
2found this helpful
Dec 17, 2019
Husband's favorite cologne
This review is for my husband who wears this. It is his all time favorite cologne and it smells great on him. What a unique and beautiful scent
Verified purchase
AC13
2found this helpful
Dec 10, 2018Incentivized review
Men’s Cologne
A nice scent but not for me, I tried it once on my wrist and it is very much like men’s Cologne , I had to return.
Verified purchase
MEP12
2found this helpful
July 13, 2018Incentivized review
Not as good as I'd hoped
I ordered this scent, hoping it would be nice for my husband. It smells like an old man. It makes me feel a little ill when I smell it. I was bummed because many other reviews spoke very highly of this scent. I will not be ordering this again.
wbigs
2found this helpful
Dec 16, 2015
Everyone should have!
I have many Jo Maline bottles, I favor earthy tones and this fragrance really hits the mark. It's one of the few I wear alone...admittedly the mixing of scents based on my mood is my favorite finishing touch each day. If you love Jo like 154 should be in your mix too!
Verified purchase
TubaO
2found this helpful
Jan 3, 2015
Nothing like Vetyver
I spoke with a Jo Malone Specialist to try a new fragrance that was similar to Vetyver. 154 was her suggestion. The packaging was larger than Vetyver..I did not like the fragrance.
I am exchanging it for my beloved Vetyver.
Nikola
2found this helpful
Apr 12, 2021
A great unisex scent
My husband and I both love 154. He wears it exclusively. My signature scent is Amber & Lavender combined with Black Vetyver Cafe. When we both wear our Jo Malone fragrances we feel like the ultimate power couple! Sounds silly, but we blend beautifully. This cologne is long lasting but not overwhelming or overpowering. And I love that our scents compliment each other rather than clash.
Verified purchase
Macladybug
1found this helpful
May 27, 2020
Husbands favorite
Husband age 64 loves this cologne. It's a classic.
Verified purchase
SRLil
1found this helpful
Feb 1, 2020Incentivized review
Undeniably Amazing!!
I have only used this scent twice, but it is NICE! Little sweet n spicy, just enough to make you feel warm, sexy and pretty.