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Details & care
What it is: A face primer that smoothes and brightens skin while visibly reducing the appearance of pores and fine lines to create the ideal canvas.
What it does: This ultrahydrating primer hydrates and firms skin while helping to prevent transepidermal water loss for a more youthful appearance.
How to use: Spread evenly with fingertips. Use with or without your favorite moisturizer. Can be used as a makeup primer or at night, after cleansing.
- 1.7 oz.
- Paraben-free; sulfate-free; phthalate-free; mineral oil-free
- Dermatologist tested
- Allergy tested
- Cruelty-free
- Item #590912
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jane iredale
As a casting director and producer, Jane Iredale noticed the negative effects of makeup on actresses' and models' skin and thought, "How about a makeup that's good for the skin?" She launched her eponymous line in 1994 with the product Amazing Base, a skin-soothing loose mineral foundation that remains a bestseller today. The brand offers a comprehensive collection of makeup and skin care products designed to nourish the complexion and enhance its natural beauty.
Most helpful positive review
Sept 20, 2012
Love it!
Having super dry skin, it has been hard to find a decent primer that isn't full of silicones that only makes my dry skin look drier. And I really wanted a primer to help with makeup application and extended wear. Since switching from a popular brand foundation to Jane Iredale (because of skin issues) foundation I have found that even without a primer, her makeup stays put all day. But I wanted to go a step further with a primer. This primer makes the foundation go on much more smoothly and evenly. I have seriously tried every primer known to man it seems like. No joke. And after much sweat and tears I have found the primer that my dry skin can wear. It is light and airy. Not a heavy consistancy. Blends nicely over my moisturizer and sunscreen. Most primers I have tried pull off my moisturizer and sunscreen in little rolls even after they have absorbed (hope that made sense). Not this one. And little goes a long way. And just look at all the skin care benefits that it has. My primer journey thankfully has come to an end .
pilatesfreak
20found this helpful
Most helpful critical review
Jan 18, 2015
It's changed...for the worse
I used this product happily for quite some time. I recently ordered more, however, only to find that the formula must have been changed without warning. Although it used to have a fresh, delicious, light citrus aroma, it now smells overwhelmingly of an artificial perfume...which does not dissipate for hours. Much as it still is a lovely texture, I'm just unable to stand the smelll. I've had to discontinue use.
Tampaprofessional
Verified purchase
10found this helpful
5 stars
84%
4 stars
8%
3 stars
4%
2 stars
2%
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Sort by Most Helpful
pilatesfreak
Sept 20, 2012
Love it!
Having super dry skin, it has been hard to find a decent primer that isn't full of silicones that only makes my dry skin look drier. And I really wanted a primer to help with makeup application and extended wear. Since switching from a popular brand foundation to Jane Iredale (because of skin issues) foundation I have found that even without a primer, her makeup stays put all day. But I wanted to go a step further with a primer. This primer makes the foundation go on much more smoothly and evenly. I have seriously tried every primer known to man it seems like. No joke. And after much sweat and tears I have found the primer that my dry skin can wear. It is light and airy. Not a heavy consistancy. Blends nicely over my moisturizer and sunscreen. Most primers I have tried pull off my moisturizer and sunscreen in little rolls even after they have absorbed (hope that made sense). Not this one. And little goes a long way. And just look at all the skin care benefits that it has. My primer journey thankfully has come to an end .
20found this helpful
Tampaprofessional
Verified purchase
Jan 18, 2015
It's changed...for the worse
I used this product happily for quite some time. I recently ordered more, however, only to find that the formula must have been changed without warning. Although it used to have a fresh, delicious, light citrus aroma, it now smells overwhelmingly of an artificial perfume...which does not dissipate for hours. Much as it still is a lovely texture, I'm just unable to stand the smelll. I've had to discontinue use.
10found this helpful
ty99t
Jan 13, 2014
Perfect product
A great product! The face brightens, the cream doesn't exaggerate existing wrinkles, and it works brilliantly under foundation or on its own. A 'must own' product.
5found this helpful
LKSL
Verified purchase
Nov 2, 2013
GREAT!
The purpose of a primer is to keep your make up on all day. This definitely does that! That is what I use it for. This is a fantastic, natural product. Very light. Just knowing that it is paraben free etc. is so comforting. Absorbs into the skin very quickly. Makes my skin so smooth and ready for her BB foundation. You can use it under powder or liquid. It is the first quick step before applying other makeup. Love it!
5found this helpful
nordstromthine
Sept 17, 2013
didn't do a thing...
This product didn't do a thing for my skin. I thought it would be similar to Smashbox's primer, but it is anything but. It smells nice (that's the one star) but I saw NO difference in my skin or how my make-up looked over it. Wearing it alone literally does nothing. I would not buy this again, or recommend to anyone. Seriously, for the price of this tube, you would think it would do something...this product claims to do a lot for your skin. I saw no results. Don't waste your money on this ladies!
4found this helpful
IShopWay2Much
TOP 250 REVIEWER
Dec 14, 2012
Best Primer
I have tried many primers, and I love this one by Jane Iredale. It feels great, smells great, and works great. It feels moisturizing without being sticky or greasy. And it definitely makes your foundation look more flawless.
3found this helpful
