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IT Cosmetics Superhero No-Tug Gel Eyeliner, Main, color, Brilliant Brown
IT Cosmetics Superhero No-Tug Gel Eyeliner, Alternate, color, Brilliant Brown
IT Cosmetics Superhero No-Tug Gel Eyeliner, Alternate, color, Brilliant Brown
IT Cosmetics Superhero No-Tug Gel Eyeliner, Alternate, color, Brilliant Brown
IT Cosmetics Superhero No-Tug Gel Eyeliner, Alternate, color, Brilliant Brown
Superhero No-Tug Gel Eyeliner, vendor video thumbnail

Superhero No-Tug Gel Eyeliner

IT Cosmetics

Savings Event
$20.40Current Price $20.40
(15% off)15% off.
$24.00Previous Price $24.00
Color: Brilliant Brown
Free returns anytime
Sold by Nordstrom
Get $40 off your next purchase! For new cardmembers. Terms apply. Apply Now
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Highlights

  • Best for: Normal skin
  • Waterproof

Details & care

What is it: A waterproof and sharpenable gel eyeliner pencil that gives you super-smooth glide, super-pigment power, and super-all-day wear.

What it does: The super-blendable formula allows you to effortlessly create limitless eye looks whether you want to draw thin, thick or cat-eye strokes or smudge immediately after lining for a smoky eye.

How to use: Apply along your upper and lower lashline.

  • 0.04 oz.
  • Winner of Allure magazine's 'Best of Beauty' Award for Best Eyeliner Pencil, 2020
  • Item #6090856

Ingredients

Trimethylsiloxysilicate, Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Hydrogenated Polydicyclopentadiene, C20-40 Alcohols, Nylon-611/dimethicone Copolymer, Disteardimonium Hectorite, Polyethylene, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Propylene Carbonate, Alumina, [+/-: , Ci 77491, Ci 77492, Ci 77499/iron Oxides, Mica, Ci 77742/manganese Violet, Ci 77288/chromium Oxide Greens, Ci 77891/titanium Dioxide, Ci 42090/blue 1 Lake, Ci 77510/ferric Ammonium Ferrocyanide, Ci 75470/carmine, Ci 77007/ultramarines, Ci 77510/ferric Ferrocyanide, Ci 19140/Yellow 5 Lake, ].
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Reviews

(1506)
3.1 out of 5
Write a Review

Most helpful positive review

Nov 22, 2025
Great Eyeliner
I love the no tug powerful plum! When will it be back in stock?
TherealKristiejd
Reposted from itcosmetics.com

Most helpful critical review

Apr 27, 2021
Cannot Sharpen - Worthless after a few weeeks
I enjoyed this item for a few weeks until I tried to sharpen it and it won't. Worthless
StevensSQ
Verified purchase
5found this helpful
5 stars
36%
4 stars
11%
3 stars
9%
2 stars
9%
1 star
34%

Pros:

Cons:

Sort by Most Helpful
Color
StevensSQ
Verified purchase
Color: Fantastic Espresso
Apr 27, 2021
Cannot Sharpen - Worthless after a few weeeks
I enjoyed this item for a few weeks until I tried to sharpen it and it won't. Worthless
5found this helpful
PaulaJC
Color: Cosmic Copper
Apr 12, 2021
Not in love with this eyeliner
I decided to give this eyeliner a try because I love IT Cosmetics mascara but I was so disappointed with the product. It wears off very quickly, after about four hours I could barely see it on my lash line. Also, the point needs to be sharpened just about every time you use it because it is very soft. I would not recommend this eyeliner if you expect the pencil to last more than about a month . I gave it two stars only because the color was nice. Going back to my tried and true Urban Decay.
2found this helpful
bray
TOP 250 REVIEWER
Verified purchase
Feb 7, 2021
Not as advertised.
No-tug is NOT true, nor is it a true gel liner. It does tug and does not go on smoothly. Consistency is like clay and it in no way does it glide on. Sticking with Chanel, better brand and worth paying a little more for quality and consistency.
2found this helpful
LoulouC
Dec 5, 2020
disappointed
This eyeliner does not stay on as it should and crumbles off throughout the day which is terrible with my contacts. I work in a hospital so I like something that’s stays on and this was super disappointing. I would not recommend this product, waster of my money
1found this helpful
Anonymous
Verified purchase
Nov 9, 2020
Not a fan!
I decided to experiment with this eye liner. Details showed that it was reddish brown but in reality it is metallic. After using it once it stopped working rolling out more product and just jammed. So not a fan!
1found this helpful
Geejo
Reposted from itcosmetics.com
Feb 28, 2026
Waste of money
Impossible to sharpen. It just keeps breaking. Will no buy again
itcosmetics.com response
Hello Geejo! Thank you for your review of our Superhero No-Tug Sharpenable Gel Eyeliner. We are sorry to hear that it is Impossible to sharpen and just keeps breaking. And you will not buy it again. We apologize that you encountered this issue. We can assure you this is not a common occurrence and we would be happy to help. We would like to speak to you more about this and respectfully request you call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 45475309. We look forward to speaking with you!
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Superhero No-Tug Gel Eyeliner
IT Cosmetics
$20.40Current Price $20.40
Wistia video thumbnail