Current Price $17.00 to $28.00
Highlights
- Cruelty-free
- Vitamin C
- Lengthening
Details & care
What it is: This game-changing mascara is clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat.
What it does: Developed with plastic surgeons, this mascara is skin care for your eyelashes. Powerful eyelash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with super-black pigment and the Lash-Changing Power Brush work together to coat every eyelash from base to tips—lifting lashes while separating them to create a fuller lash line.
How to use: Starting at the base of your eyelashes, wiggle and sweep mascara up and through to the tips. Apply additional coats for more drama, volume and lengthening results.
- Cruelty-free
- Made in Italy
- Item #6090294
Ingredients
Aqua/water/eau, Cera Carnauba/copernicia Cerifera (Carnauba) Wax/cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/euphorbia Cerifera (Candelilla) Wax/cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499).
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Free Pickup
- Printed gift message (free)
- Nordstrom gift box (free)
- Fabric gift bag ($5)
Delivery
- Email gift message (free)
- Printed gift message (free)
- Fabric gift bag ($5)
Need help finding the perfect gift? We've got you covered.
Most helpful positive review
May 29, 2026
Amazing mascara!
[This review was collected as part of a promotion.] IT cosmetics superhero elastic stretch voluming mascara is amazing. It gives my lashes amazing volume and length with out feeling heavy and clump. The brush coats every lash perfectly, it makes my lashes amazing volume bigger. I love it!
KidistA
Reposted from influenster.com
Most helpful critical review
May 28, 2026
Clumping settles around the tube opening ...
Superhero had been my favorite mascara for years! My last few purchases have been a huge disappointment. At first I thought that I might have gotten a bad batch but it seems like something has changed with this product. It dries and clumps and feels like there is very little product in the tube. The clumping settles around the opening of the tube which keeps it from closing properly and it then smears all over my purse. I hate that I will have to give this mascara up because it use to be so good.
Nelia
Reposted from itcosmetics.com
5 stars
69%
4 stars
9%
3 stars
7%
2 stars
5%
1 star
9%
Pros:
Cons:
Sort by Most Helpful
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KidistA
Reposted from influenster.com
May 29, 2026
Amazing mascara!
[This review was collected as part of a promotion.] IT cosmetics superhero elastic stretch voluming mascara is amazing. It gives my lashes amazing volume and length with out feeling heavy and clump. The brush coats every lash perfectly, it makes my lashes amazing volume bigger. I love it!
MelissaK
Reposted from influenster.com
May 28, 2026
10/10 recommend !
[This review was collected as part of a promotion.] Wow, wow, wow 10/10 highly recommend. Goes on without clumping, really builds nicely and gives nice volume and length. Doesn’t irritate my eye and doesn’t give me raccoon eyes by the end of the day.
KaitlinJ
Reposted from influenster.com
May 28, 2026
Pleasantly Surprised Brown is not the new Black but it’s got it’s own special place
[This review was collected as part of a promotion.] This product has no discernible scent. The mascara does not clump and all and while I haven’t been a brown mascara girl I was able to put on multiple layers and the length of my lashes hit my 😎 sunglasses. It also was super easy on my lashes to remove. I treat my lashes with care because I wish that they were thicker, longer and actually curled but since the opposite of all three of those things is unfortunately true, I can’t afford to lose any of them.
JingerE
Reposted from influenster.com
May 28, 2026
Love this mascara!
[This review was collected as part of a promotion.] I didn’t curl or comb out my lashes before or after application. They still look so different! I’m really excited about it! It’s a quick swipe and no clumps. This is a great mascara in such a large tube. It’s light weight, super pigmented, stays well, and there’s no lasting smell. Such a great product.
LaurenS
Reposted from influenster.com
May 28, 2026
Nice
[This review was collected as part of a promotion.] Well this was a nice surprise. I used this on my lower lashes and it gave them a long and lengthened look with a natural finish since it’s brown. The formula is great and luxurious feeling. Definitely an upgrade from drugstore mascaras.
Nelia
Reposted from itcosmetics.com
May 28, 2026
Clumping settles around the tube opening ...
Superhero had been my favorite mascara for years! My last few purchases have been a huge disappointment. At first I thought that I might have gotten a bad batch but it seems like something has changed with this product. It dries and clumps and feels like there is very little product in the tube. The clumping settles around the opening of the tube which keeps it from closing properly and it then smears all over my purse. I hate that I will have to give this mascara up because it use to be so good.
