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Shop with an Expert
Main content
  1. Home
  2. Beauty
  3. Makeup
  4. Eyes
  5. Mascara
(3008)3008

Superhero Elastic Stretch Volumizing Mascara

IT Cosmetics

$17.00 – $28.00Current Price $17.00 to $28.00
Color
Color: Black
Size
1 person viewing now
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$60 off your next purchase—ends Dec. 1! Plus, earn 10 points per dollar Oct. 21–25. Terms apply. Apply Now

Highlights

  • Cruelty-free
  • Vitamin C
  • Lengthening

Details & care

What it is: This game-changing mascara is clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat.

What it does: Developed with plastic surgeons, this mascara is skin care for your eyelashes. Powerful eyelash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with super-black pigment and the Lash-Changing Power Brush work together to coat every eyelash from base to tips—lifting lashes while separating them to create a fuller lash line.

How to use: Starting at the base of your eyelashes, wiggle and sweep mascara up and through to the tips. Apply additional coats for more drama, volume and lengthening results.

  • Cruelty-free
  • Made in Italy
  • Item #6090294
  • Core Product ID 333335USEK

Ingredients

Aqua/water/eau, Cera Carnauba/copernicia Cerifera (Carnauba) Wax/cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/euphorbia Cerifera (Candelilla) Wax/cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499).
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Reviews

(3008)30084.3 out of 5
Write a Review

Most helpful positive review

Oct 19, 2026

Best mascara ever!!

My all time favorite mascara!! Goes on so smoothly and looks amazing!! Gives my lashes the lift they need!!
Amac76
Reposted from itcosmetics.com

Most helpful critical review

June 1, 2026

Very thick

[This review was collected as part of a promotion.] I wasn’t too thrilled about this mascara. There was a lot of clumping. The texture was very thick. I wasn’t even going to mess with the comfort and put it on my eyelashes. It almost was like Clay coming out of the tube.
EricaB
Reposted from itcosmetics.com
itcosmetics.com response
Hello! Thank you so much for sharing your honest experience with us with our Superhero Mascara Brave Brown. We’re truly sorry to hear that the mascara’s texture felt overly thick and clumpy, we understand how disappointing it is when a product doesn’t apply the way you expect. The consistency you described, especially if it felt almost clay‑like coming out of the tube, is definitely not the experience we want for you. Your feedback is incredibly important, and we appreciate you taking the time to let us know. If you’d like us to take a closer look at your case, please feel free to contact us at 1 800 356 5120 Monday-Saturday 9 AM – 5 PM ET so we can evaluate the situation in more detail. When you call, please share case number 46785817 so we can assist you more quickly. We’re here to help and want to make sure you have the best experience with our products.

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5 stars69%
4 stars11%
3 stars7%
2 stars5%
1 star8%

Pros:

Cons:

Oct 19, 2026

Best mascara ever!!

My all time favorite mascara!! Goes on so smoothly and looks amazing!! Gives my lashes the lift they need!!
Reposted from itcosmetics.com
Amac76
Oct 19, 2026

great mascara!

Lots of volume and length! Intense color too! This is a great mascara!!
Reposted from itcosmetics.com
RLTH
Oct 11, 2026

Besr mascara ever

[This review was collected as part of a promotion.] This is quite literally the best mascara I’ve ever used. Not only is the formula great- volume, length, curl, but the color isn’t harsh. It doesn’t flake or smear and doesn’t ruin your lashes. The only downfall is that it is hard to remove- but even not being waterproof it doesn’t run all over your face in the pool.
Reposted from itcosmetics.com
ChristineS
Oct 8, 2026

Lashes look perfect

[This review was collected as part of a promotion.] Absolutely love this mascara! It curls on my eyelashes smooth, doesn’t leave buildup or start flaking. The color is just what it says it will be. It’s easy to apply and removal with a little make up remover, it comes off quick and easy.
Reposted from itcosmetics.com
CandiceK
Oct 3, 2026

Great for everyday make up

[This review was collected as part of a promotion.] I really like this mascara . I makes mu lashes look longer , fuller and more defined without feeling too heavy or clumsy. Its eazy to addly and give to my eyes a more open , lifted look . Great for everyday make up
Reposted from itcosmetics.com
itcosmetics.com response
Hello UyenB! Thank you so much for sharing such wonderful feedback with us! We are so happy to hear that the Superhero Elastic Stretch Volumizing and Lengthening Mascara has become a go-to for your everyday makeup routine. There is nothing better than lashes that look longer, fuller, and beautifully lifted without feeling heavy! We truly appreciate you taking the time to let us know how much you love it and how easy it is to apply. If you ever need recommendations or have any questions, we're always here for you. Thank you so much for being such an amazing part of our community!
UyenB
Oct 1, 2026

Definitely a favorite brown mascara

[This review was collected as part of a promotion.] I absolutely love this mascara. The brown shade is perfect for an everyday and more natural look. It makes my lashes look longer, separated and defined without looking too heavy. It goes on smoothly and did not clump up the entire day. It has definitely became a favorite!
Reposted from itcosmetics.com
SalwaS
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