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IT Cosmetics Brow Power Filler Eyebrow Gel, Main, color,
IT Cosmetics Brow Power Filler Eyebrow Gel, Alternate, color,
IT Cosmetics Brow Power Filler Eyebrow Gel, Alternate, color,

Brow Power Filler Eyebrow Gel

IT Cosmetics

SOLD OUT

This item is no longer available. Browse our recommendations for something similar.

Details & care

What it is: A waterproof, volumizing and tinted eyebrow filler with hair-like fibers that instantly fill, shape and set your brows for up to 16 hours.

What it does: It's designed with an innovative brush featuring a micro-flocked tip, which works to fill in sparse areas. Its soft, molded bristles effortlessly tint, shape and set all at the same time. The gel can be your one-and-done product if you have naturally fuller brows and want to add color, fill in a few areas or fix unruliness. For thin eyebrows, it's best paired with a pencil.

How to use: Brow Power adjusts to your brow color based on pressure. Apply softer strokes for lighter eyebrow hair colors. Press harder for darker hair. To finish, lightly brush through your brows with a spoolie brush for a naturally polished look.

  • 0.14 oz.
  • Made in the USA
  • Item #6130548

Ingredients

Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(Ci 77492, Ci 77499, Ci 77491.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Reviews

(608)
3.9 out of 5
Write a Review

Most helpful positive review

Oct 18, 2025
Love it
I have being using it for three years and I like my eye brows look natural.
Eye brow
Reposted from itcosmetics.com

Most helpful critical review

Mar 1, 2026
Messy
Doesn't look natural. Is too thick in spots and doesn't go on evenly.
HANNAGTR
Reposted from itcosmetics.com
itcosmetics.com response
Hello HANNAGTR! Thank you for your review of our Brow Power Filler Eyebrow Gel. We are sorry to hear that our product does not look natural, too thick in spots and doesn't go on evenly. We apologize that you encountered these issues and our product did not give you the results you were expecting. We would love to suggest, to prevent too much color on the first application, lightly press the wand on the inner corners of the tube to remove excess product. Then use a gentle touch to sweep the brush through your brows to fill, shape and set. If you accidentally apply too much product in a certain spot, use a spooley brush (Brow Power Pencil works perfectly for this) to buff it out. Thanks for the feedback. Your satisfaction is very important to us. Thank you for reaching out to us!
5 stars
49%
4 stars
22%
3 stars
12%
2 stars
8%
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10%
Sort by Most Helpful
HANNAGTR
Reposted from itcosmetics.com
Mar 1, 2026
Messy
Doesn't look natural. Is too thick in spots and doesn't go on evenly.
itcosmetics.com response
Hello HANNAGTR! Thank you for your review of our Brow Power Filler Eyebrow Gel. We are sorry to hear that our product does not look natural, too thick in spots and doesn't go on evenly. We apologize that you encountered these issues and our product did not give you the results you were expecting. We would love to suggest, to prevent too much color on the first application, lightly press the wand on the inner corners of the tube to remove excess product. Then use a gentle touch to sweep the brush through your brows to fill, shape and set. If you accidentally apply too much product in a certain spot, use a spooley brush (Brow Power Pencil works perfectly for this) to buff it out. Thanks for the feedback. Your satisfaction is very important to us. Thank you for reaching out to us!
Eye brow
Reposted from itcosmetics.com
Oct 18, 2025
Love it
I have being using it for three years and I like my eye brows look natural.
Keywestgirl
Reposted from itcosmetics.com
Oct 17, 2025
Literally the best
[This review was collected as part of a promotion.] I love this product. I've tried so many different options. I'm reviewing this product when I know that you've discontinued it. I'm VERY disappointed. You've let me down.
HappyCustomer60
Reposted from itcosmetics.com
Oct 16, 2025
Not Happy
[This review was collected as part of a promotion.] This product does not go on my brows smooth. Some of the application goes on thick and in clumps. I have to wash it off.
itcosmetics.com response
Hi HappyCustomer60! Thanks for trying our Brow Power Filler Eyebrow Gel! We are so sorry to hear you find some IT goes on thick and clumpy when applied. We can certainly understand how frustrating this can be. For the best results we recommend you lightly press the wand on the inner corners of the tube to remove excess product. Then, use a gentle touch to sweep the brush through your brows to fill, shape and set. If you accidentally apply too much product in a certain spot, use a spooley brush (Brow Power Pencil works perfectly for this) to buff it out. We hope this information is helpful and we thank you for your comments!
LisaW191965
Reposted from itcosmetics.com
Aug 5, 2025
Best I’ve ever used!
[This review was collected as part of a promotion.] This product is literally the best I’ve ever used for my eyebrows. I love it!
elle jay
Reposted from itcosmetics.com
June 9, 2025
Discontinued? Nooooooo
This is the best product! Why was it discontinued?!?! Please, please, please bring it back!
Load 6 more reviews
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