Highlights
- Vegan
- Salicylic acid (BHA)
- Good for: Thinning & hair loss
Details & care
What it is: A purifying shampoo for thinning hair gently exfoliates with wintergreen-derived salicylic acid, removing oil and environmental residues that can clog pores.
Who it's for: Ideal for thinning hair.
What it does: Reduce hair loss with aveda's latest advancement for thinning hair: the invati ultra advanced 4-step system. The first step in this routine is a purifying hair follicle shampoo. Gentle and non-irritating to the scalp, the formula creates a light, frothy lather and rinses clean. It leaves hair shiny and, when paired with our light thickening conditioner, helps thicken strands.
How to use: Massage into wet hair and scalp. Rinse. Use as part of the invati ultra advanced 4-step system.
- Paraben-free; phthalate-free; sulfate-free; silicone-free; mineral oil-free; synthetic fragrance-free
- Dermatologist tested
- Vegan
- Made in the USA
- This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
- This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
- Item #10463178
Ingredients
Water\Aqua\Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Panax Ginseng Root Extract, Curcuma Longa (Turmeric) Root Extract, Zingiber Officinale (Ginger) Root Extract, Alpinia Officinarum Root Extract, Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Glycerin, Caprylyl Glycol, Caffeine, Salicylic Acid, Acrylates Copolymer, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Babassuamidopropyl Betaine, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate <iln52738></iln52738>
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Free Pickup
- Printed gift message (free)
- Nordstrom gift box (free)
- Fabric gift bag ($5)
Delivery
- Email gift message (free)
- Printed gift message (free)
- Fabric gift bag ($5)
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Aveda
Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types.
This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.
Most helpful positive review
Oct 28, 2024
Highly Recommend
Gifted by Aveda, I’ve using the Invati Ultra Advanced Exfoliating Shampoo for a month , and I can tell a difference. My scalp feels so much cleaner, and my fine, thinning hair feels lighter and fresher. It’s gentle but still gets rid of buildup, and my hair even looks a little fuller already. Definitely worth trying if you’re dealing with thinning hair!
BrenSilva
3found this helpful
Most helpful critical review
Dec 22, 2024
Disappointed
This system does make your heart look thicker. However it has really dried my hair and the ends are now dry and fluffy. I have also lost the shine from my hair. Each time I have washed my hair I have taken away one of the products in the routine to see if that helps. Today I just used the shampoo and conditioner and my hair is still dull and dry.
Han
Reposted from Aveda UK
5 stars
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Cons:
Current reviews don’t mention any.Sort by Most Helpful
Size
BrenSilva
Size purchased: 6.7 oz
Oct 28, 2024
Highly Recommend
Gifted by Aveda, I’ve using the Invati Ultra Advanced Exfoliating Shampoo for a month , and I can tell a difference. My scalp feels so much cleaner, and my fine, thinning hair feels lighter and fresher. It’s gentle but still gets rid of buildup, and my hair even looks a little fuller already. Definitely worth trying if you’re dealing with thinning hair!
3found this helpful
KimberlyMW
Size purchased: 6.7 oz
Oct 29, 2024
This lathers so well!
I received this gifted by Aveda.
I used to have thick hair, but as I've gotten older, I've noticed that my hair is starting to thin out some. This shampoo lathers up really well and gives my hair a great cleanse. I have long hair and since this lathers so well, I don't have to use as much. I have noticed that my hair doesn't get as oily as it usually did in between washes. This has a nice scent to it. I hope that the longer I use this, the more it'll help with my thinning hair.
2found this helpful
JuliaaaP
Size purchased: 6.7 oz
Oct 28, 2024
Highly recommend
I’ve been using this shampoo for a few weeks, and I’m already noticing a difference! It feels so refreshing on my scalp, and I love how it gives my hair a light, clean feel without any heaviness. My hair looks shinier and feels fuller, especially when I use it with the matching conditioner. Plus, knowing it’s free from harsh chemicals and is vegan is a big bonus. Highly recommend if you’re looking for a gentle shampoo that actually works for thinning hair!
2found this helpful
Mimi3110
Size purchased: 6.7 oz
Oct 28, 2024
New Fave Shampoo
When I tell you this shampoo is amazing, it is. My hair never felt to amazing before using this product, it definitely exfoliated deeply into my hair, definitely recommend.
2found this helpful
Diddysmom
Verified purchase
Size purchased: 6.7 oz
Color: NO COLOR
May 20, 2025
I think it’s working?
I just realized not as much hair is coming out in the shower so I came to review but I’m such a skeptic so ??? I buy all my beauty stuff from Nordstrom because almost nothing agrees with me and they are generous with returns. I think this stuff may be working so I recommend trying it and sending it back to Nordstrom for a refund if it’s a flop. I will probably repurchase?!
1found this helpful
Nisachonreviews
Size purchased: 33.8 oz
Nov 1, 2024
Good for hair thinning
been trying out the Aveda Invati Ultra Advanced Exfoliating Shampoo, and it’s been such a refreshing addition to my routine! This shampoo has a unique formula that gently exfoliates my scalp while nourishing my hair. It feels like a spa treatment with every wash, leaving my scalp feeling clean and my hair looking fuller and healthier. Plus, it’s packed with natural ingredients, which I love. Definitely a game changer for anyone looking to boost scalp health and volume!
1found this helpful
