Details & care
What it is: A color-depositing, conditioner hair mask that enhances color intensity, dimension and shine while providing hydration, softness and smoothness.
What it does: The mask comes in 18 signature shades and offers sheer to intense coverage from natural to fun color hues. The color lasts up to 10 washes, fading naturally with each wash. Salon-grade pigments offer professional quality results. Semi-permanent formula gradually fades over time for zero commitment. The rich, nourishing mask formula provides intense care and protection while you color.
- Gluten-free
- Vegan
- Made in Italy
- Item #10168460
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
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- Printed gift message (free)
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- Fabric gift bag ($5)
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IGK
This brand is part of BEAUTYSPACE, a global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prominent retailers. Today, BEAUTYSPACE encompasses more than 70 global brands.
Most helpful positive review
May 15, 2025
Please take the time to read the description
They may not even allow this post but someone needs to say it. This type product is for someone who wants to enhance their already red hair, not for a blonde who wants to dye her hair red. This IS NOT a permanent hair dye and if you read the description you will know that. I am a natural Auburn haired 42 year old woman and I read reviews sometimes and wonder how that person has made it so far in life because if a blonde thinks she can color her hair red with a product like this, she’s not the smartest in the bunch. I use this once a week to ENHANCE the richness and shine of my already red hair and it works great. Please don’t use Fiery Copper if your a blonde because your not going to like the outcome. Of course the ladies roots didn’t “take” IT IS NOT A HAIR DYE!!!!!! It’s a conditioning mask meant to enhance whatever color your hair already is not change it completely. If you want to completely change your hair color you have to use permanent hair dye and I suggest going to a professional especially if you bought this product thinking it would completely change your hair color. They make one for blondes too. They have a bunch of different colors but NONE of them are made nor are they strong enough to actual permanently change your color. Do your research and read the directions carefully. This is why our kindergarten teachers made us read the directions twice before starting our work. Remember?
SouthernBelle0182
Most helpful critical review
Sept 2, 2024
YUCK-Not worth the Mess!!
I have used many products that deposit color that were not hair color and none were ever this messy. This was a a disaster. The fragrance is so strong and overpowering in this product it gave the worst headache after application. Also tiny drips during application on my brand new sink and counter top did not come off even after scrubbing it right away. Plus even in the shower it stained the bottom. I tried several products to remove the stains which do not wash off. This product made my hair stiff, smell like disgusting cheap fragrance (which doesn’t lessen after rinsing) and the color deposit is marginal. Not worth the time or trouble. I could have purchase this type of product at Target or Walgreens with better results. Returned! They should named the product ICK!
Qualityfinder
1found this helpful
5 stars
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4 stars
23%
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8%
2 stars
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Size
Color
AbsolutelyUnique
Verified purchase
Sept 6, 2024
definitely fiery
This color was a bit too much for me. I wanted more of a copper color but it was orange/yellow. My roots didn’t take any color but my tips were insane. I couldn’t even tone it down with a different mask. Not going to buy this again. Use extreme caution!
1found this helpful
Qualityfinder
Size purchased: 6 oz
Color: Williams-Burgundy
Sept 2, 2024
YUCK-Not worth the Mess!!
I have used many products that deposit color that were not hair color and none were ever this messy. This was a a disaster. The fragrance is so strong and overpowering in this product it gave the worst headache after application. Also tiny drips during application on my brand new sink and counter top did not come off even after scrubbing it right away. Plus even in the shower it stained the bottom. I tried several products to remove the stains which do not wash off. This product made my hair stiff, smell like disgusting cheap fragrance (which doesn’t lessen after rinsing) and the color deposit is marginal. Not worth the time or trouble. I could have purchase this type of product at Target or Walgreens with better results. Returned! They should named the product ICK!
1found this helpful
SouthernBelle0182
Size purchased: 6 oz
May 15, 2025
Please take the time to read the description
They may not even allow this post but someone needs to say it. This type product is for someone who wants to enhance their already red hair, not for a blonde who wants to dye her hair red. This IS NOT a permanent hair dye and if you read the description you will know that. I am a natural Auburn haired 42 year old woman and I read reviews sometimes and wonder how that person has made it so far in life because if a blonde thinks she can color her hair red with a product like this, she’s not the smartest in the bunch. I use this once a week to ENHANCE the richness and shine of my already red hair and it works great. Please don’t use Fiery Copper if your a blonde because your not going to like the outcome. Of course the ladies roots didn’t “take” IT IS NOT A HAIR DYE!!!!!! It’s a conditioning mask meant to enhance whatever color your hair already is not change it completely. If you want to completely change your hair color you have to use permanent hair dye and I suggest going to a professional especially if you bought this product thinking it would completely change your hair color. They make one for blondes too. They have a bunch of different colors but NONE of them are made nor are they strong enough to actual permanently change your color. Do your research and read the directions carefully. This is why our kindergarten teachers made us read the directions twice before starting our work. Remember?
Was this helpful?
Misty
Reposted from igk
Feb 24, 2024
Oops.
This product is great at what it's for. I used the purple color, and my hair was very pigmented...and it was smooth, not drying. Unfortunately, I was under the impression this was a purple shampoo because I didn't read it and the store had it right next to the purple shampoo and conditioner. I grabbed it without thinking too much into it. After about 123 washes, it's still a light purple color. HA! I can't even. Great product....but use it as it's intended, not like a purple shampoo like me.
Melissa
Reposted from igk
Feb 10, 2024
This turned my hair GREEN
I bought one of the brown shade because it matches my natural hair color and I was getting sick of how my very grown out blonde looked. WELL, after styling my hair with heat (I used a protectant also) I now have a green tint and my blonde pieces is now a disgusting green color. HOW DO I FIX THIS??? I’ve tried multiple clarifying shampoos and even put ketchup in my hair and it won’t go away!! It’s been a month of my trying to get the green out but I think I’m going to have to pay for a professional color correction now. I am so upset.
Iris
Reposted from igk
Jan 30, 2024
Great Product!
After searching for a while for a beige or champagne toned temporary color conditioner, I found this one on a Google search . I'm a senior with natural medium ash graying hair, most of the front white, but the rest not, so I've been having it highlighted heavily basically to add more white! I love that now, but when I want to tone it I don't want it to be too cool, I want more of an ivory tone, which works better with my skin. At first I was led to A La Plage, but decided on Cali Cali, a bit lighter and beige - received it yesterday and used it this morning , on shampooed wrung out hair, and only left it on a minute or two - and it really did what I hoped! It toned the highlighted and the natural white in my hair, blending it all in with lovely tones, I'm really pleased! I'm doubly pleased because some products I've used made my hair too grayish, and cloudy looking, lacking shine - if you only leave this on a couple of minutes as a conditioner you get that transparent color enhancemen - it actually looks really natural. My daughter's a salon owner and I'm going to tell her about it.
