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Details & care
What it is: A toning shampoo that instantly neutralizes brassy tones, softens strands, moisturizes and adds shine.
Who it's for: Ideal for all hair types, including color- and chemically-treated hair.
What it does: The blonde-enhancing shampoo is the ultimate balance between color-toning pigments and essential moisture. It gives strands a brighter, more vibrant look. The shampoo is boosted with violet pigment, purple rice and moisture-rich squalane to restore essential moisture, brilliance and shine.
Key ingredients:
- Violet pigment and botanical extracts: brighten, reversing brassiness and dull tones
- Squalane: a superemollient that rehydrates hair and replenishes moisture balance
- Purple rice: conditions the hair and enhances shine
How to use: Apply the shampoo to wet hair. Lather, then rinse.
- 8 oz.
- Item #10336694
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IGK
This brand is part of BEAUTYSPACE, a global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prominent retailers. Today, BEAUTYSPACE encompasses more than 70 global brands.
Most helpful positive review
Nov 2, 2023
Really works
I like how it tones down brassiness. I’ve only used it twice so far but so far so good. The bottle is small for the price though.
Sarah W.
Reposted from igk
Most helpful critical review
Oct 3, 2022
Doesn’t Work
I used this several time with the same results every time. I do not like this shampoo. It does nothing for the brassiness in my hair. Also it doesn’t smell good it has a chemical smell.
Anonymous
Reposted from igk
5 stars
66%
4 stars
20%
3 stars
9%
2 stars
4%
1 star
1%
Pros:
Cons:
Current reviews don’t mention any.Sort by Most Helpful
Doreen W
Verified purchase
Feb 27, 2025
Not my favorite
I wasn’t amazed with this. As a full highlighted blonde, with well water, I need an intense purple shampoo. This just didn’t do it. The smell is odd, rather boring. It’s not favorite purple shampoo.
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FMH
Reposted from spacenk.com
Verified purchase
Jan 22, 2025
Great purple shampoo
Gives great toning colur without drying out colour damaged hair. Use in combination with conditioner every few washes to have best effects
Sarah W.
Reposted from igk
Nov 2, 2023
Really works
I like how it tones down brassiness. I’ve only used it twice so far but so far so good. The bottle is small for the price though.
Anonymous
Reposted from igk
Oct 22, 2022
Love this but in moderation
I received this #freeproduct from #trywithtopbox IGK Blonde Pop shampoo is a beautiful dark purple shampoo that lathers really well. Most of us using a product like this aren’t natural blondesI wouldn't use it every time I shower, I would not recommend using every day as it is strong and will leave purple tones in your hair. However I leave it on for 20 minutes, before using purple conditioner, and it helps to hydrate and detangle. It does feel dry right after the was but pairing conditioner fixes it. Makes my hair very soft and shiny. and would use it once a week depending on how long it's been since I colored my hair.I love running my fingers through my hair after using this shampoo, because my hair feels silky smooth and soft. It gives my hair a nice glistening sheen to it and has a great scent. This is also vegan and cruelty free for the win.#AsherzReviews1120 #beauty #honestreview #realreviews #review #gotitfree
Jazmin
Reposted from igk
Oct 22, 2022
Love it!!
I received this product in exchange of my honest review #freeproduct #trywithtopbox I have been using different purple toning shampoos and this one works amazing! It helps to decrease the brassiness that can come along with my color-treated hair. Highly recommended!!
Anonymous
Reposted from igk
Oct 22, 2022
Fantastic!
I received this product from IGK and Top Box Circle in exchange for an honest review. I have used Blonde Pop Purple Conditioner for several weeks and it has left my hair shiny and healthier. My hair is usually thin and kind of wispy looking. It feels clean and healthy. I am going to continue to use this conditioner and I would really recommend it to other people.