Cloud Kiss Matte Lip Mousse

What it is: A whole new era of matte liquid lip color, ICONIC London's innovative Cloud Kiss Matte Lip Mousse formula delivers a soft-focus diffused look that's matte but never flat, leaving you with smooth, satin-matte and undeniably kissable lips.

What it does: Packed with plant-derived vegan collagen, antioxidant-rich matcha tea and skin-nourishing black cumin seed oil, this nondrying formula is all about an ultrasoft and diffused look that enhances your natural lip shape with its clever precise flock applicator. The buttery-soft texture glides over your lips effortlessly, creating a velvety and elegant finish that not only looks kissably soft but feels as comfortable as a cloud all day. Lips look fuller with a velvet-soft finish that's comfortable for all-day wear, wherever you go.

How to use: Use the edge of the applicator to outline lips, then fill in for full-color creaminess. For a more diffused effect, apply to the center of the bottom lip, then gently press lips together and fade the color outward with your fingertips. Use as frequently as desired.