What it is: A richly pigmented, silky smooth and velvety matte lip color that delivers extended wear without flaking or dryness.

Who it's for: All skin types.

What it does: Its densely pigmented, lightweight formula glides on without tackiness and sets to a modern opaque matte finish, creating a bold, vibrant and dramatic-looking lip. It contains a breathable film of intense pigments that instantly bonds to the lips and treats them with skin-conditioning emollients, fruit extracts and vitamins to nourish and protect throughout the day. A custom doe-foot applicator allows for precision application.

How to use: Your lips must be bare to ensure optimal coverage. Apply directly from the applicator and allow to set for one minute. Store in a cool, dry place, keeping away from extreme heat and cold.