What it is: An innovative formula for maximum volume, curl and hold.

What it does: Stay in total control with a flexible texture that goes on smoothly. You can delicately apply protective layers to create just the right lash volume for each and every mood and moment. It's instant, long-lasting magic for gorgeous lashes. This mascara contains three remarkable polymers for stunning effects. The first coats and thickens the lashes with protective oils. The second acts like a conditioner, softening the lashes so you can sculpt them into just the right shape and style. The last one forms a thin film to hold lashes in an amazing curve.

How to use: For a babydoll look, apply Maxi Lash vertically from the bottom to the tip of the upper and lower lashes with emphasis on the middle lashes. For a doe-eyed look, apply on the upper lashes with emphasis on the outer lashes. For a cat-eye look, apply on the upper and lower lashes with emphasis on the outer lashes.