Giovanna Floral Sequin Mermaid Gown

Launched in Los Angeles in 2011, Dress the Population is known for its fresh take on evening wear geared toward dressing women with a chic, spirited approach to style. With the goal of making quality design accessible and affordable, the company offers fashion-forward pieces that run the gamut from sequined jumpsuits to sophisticated little black dresses and glamorous gowns.