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Details & care
What it is: An innovative primer for the face that smoothes your skin's surface, refines pores and creates a flawless canvas for applying foundation.
What it does: Its silky, gliding texture imparts a matte yet transparent glow to skin while providing both high comfort and makeup hold.
How to use: Apply a small amount of product to the back of your hand. Using your fingertip, begin application to the center of your face, working outward to cover the entire facial canvas in upward strokes.
- 1 oz.
- Made in France
- Item #5221446
Ingredients
Cyclopentasiloxane, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Gift options
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Delivery
- Email gift message (free)
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Most helpful positive review
Nov 21, 2016
Armani's Fluid Master Primer
An awesome product! A very smooth, silky feel which glides on your skin, feeling wonderfully and acting as a perfect base for foundation. My favorite product on the market!
EmmaSue
4found this helpful
Most helpful critical review
Nov 15, 2020
horrible
This product is terrible... I never break out and as soon I started using this I broke out this is very pore clogging. If I could give 0 stars I would.
Nattty
2found this helpful
5 stars
71%
4 stars
11%
3 stars
9%
2 stars
0%
1 star
9%
Sort by Most Helpful
ntnjwa
Feb 13, 2020
Overpriced for a tube of dimethicone.
This is just a tube of dimethicone. Dimethicone is like putting plastic wrap over your skin, not letting it breathe. It's also an endocrine disruptor. I will be returning this.
4found this helpful
EmmaSue
Nov 21, 2016
Armani's Fluid Master Primer
An awesome product! A very smooth, silky feel which glides on your skin, feeling wonderfully and acting as a perfect base for foundation. My favorite product on the market!
4found this helpful
Vampy25
Sept 8, 2017
Incentivized review
Smooth !!!!
Love it !!!! It's very clean and it's makes my foundation look great ...also a small amount goes a long way . Very easy to apply with fingers ...
it's does not make your face feel sticky or greasy .
3found this helpful
Nattty
Nov 15, 2020
horrible
This product is terrible... I never break out and as soon I started using this I broke out this is very pore clogging. If I could give 0 stars I would.
2found this helpful
JHWR
Jan 3, 2017
Fluid Master Primer - Armani
The Fluid Master Primer of Armani is one of the best Armani products I've tried in a long time. It works wonderfully well with the Armani foundations (Designer Lift, etc.), allowing the foundation to go on smoothly. I also think it helps the foundation to look fresh looking over many hours of wear - great product!
2found this helpful
Corgi Chick
Reposted from giorgioarmanibeauty-usa.com
Verified purchase
Feb 2, 2026
Best primer yet!
My favorite primer yet! It glides on silky smooth, but it is not greasy in the least bit. The primer sets into a perfect canvas for my foundation. I love it!