Soy Hydrating Gentle Face Cleanser

What it is: A universal, gentle-yet-effective face cleanser that instantly soothes, hydrates and removes everyday makeup for a healthy look over time.

Who it's for: Ideal for all skin types.

What it does: The best-selling face wash supports skin's moisture barrier and clears impurities for a soft, healthy look. It's formulated with amino acid-rich soy proteins and naturally derived ingredients to instantly hydrate and visibly calm redness while visibly improving imperfections and pores long term.

Key ingredients:

- Soy proteins: help retain hydration, improve elasticity & smooth skin

- Aloe vera: helps to soothe & hydrate the skin

- Cucumber extract: helps to provide a cooling effect & crisp, refreshing scent

Research results:

In a self-assessment on 122 subjects over 4 weeks:

- 92% noticed a brighter complexion

- 92% agreed that it visibly refined pores

- 91% agreed that it calmed visible redness

- 87% agreed that it improved the look of imperfections

How to use: Wet the skin and massage the cleanser over face and eyes to clear skin of dirt and makeup, then rinse. Use daily, morning and night. Special note: it’s ophthalmologist-tested to be suitable for sensitive eyes and contact lens wearers and helps to remove stubborn eye makeup—including mascara.