First Care Activating Serum

What it is: An essential first-step serum formulated to promote a glowing, healthy look.

What it does: This serum nourishes and firms the complexion to provide your skin with a healthy glow. It's formulated with the brand's JAUM Balancing Complex, which contains five carefully selected Korean herbal ingredients for concentrated, comprehensive skin care. The serum is designed for use as the first step in your skin care regimen after cleansing to boost the absorption, usage and results of your other skin care products.

Scents include:

- Forest Morning: Take a walk through a refreshing, green forest with white sandalwood and Korean pine.

- Capturing Moment: Embrace the sweet and abundant energy of Korean Raspberry and Apricot.

- Gentle Blossom: Embody spring’s first bloom through the elegant floral scent of plum blossoms.

- Inner Fullness: Channel the grounding energy of strong, powerful roots through the timeless scent of ginger and ginseng.

- Original First Peace: Capture the essence of harmony and balance through the iconic and original herbal scent.

How to use: Use day and night after cleansing as the first step in your skin care routine. Apply 2–3 pumps onto your palms and spread evenly across your face, gently pressing your palms on your face to help with absorption.