First Care Activating Serum EX

What it is: Korea's number one serum, beloved by women around the world for the past two decades and renowned for restoring a balance of skin vitality, regeneration, nourishment and resilience, is now offered in a special, limited-edition package with elegant plump blossom patterns—an iconic symbol of Sulwhasoo and its philosophy—to celebrate 20 years of innovation.

What it does: As Sulwhasoo's signature product, this serum delivers ultimate radiance to the skin when used morning and night as the first step of any skin care routine after cleansing. The powerful boosting serum nourishes dry skin and elevates skin clarity to a new level, strengthened by the brand's exclusive JAUM Balancing Complex™, masterfully created with five core ingredients carefully selected from over 3,000 Korean medicinal herbs. Combating skin concerns caused by environmental aggressors and aging, the serum adds natural radiance to the skin and restores skin's balance for more youthful, healthy-looking skin.

How to use: After cleansing your face every morning and evening, dispense 2-3 pumps onto your palms and warm up the product by rubbing your hands together. Gently wrap your face with your hands in pressing motions for full absorption of the product. Apply daily, morning and evening.