Destined for Density^™ Caffeine + Biotin Peptide Density Shampoo

What it is: A density-boosting shampoo that encourages nutrient-rich microcirculation to the scalp and hair roots for fuller, healthier-looking hair.

Who it's for: Ideal for those who are struggling with hair density and maintaining hair fullness. Safe for color-treated, keratin-treated, chemically treated and relaxed hair.

Research results:

Compared to baseline in a 16-week study of 29 participants:

- Up to 266% increase in volume.

- Up to 3.5X more visible volume.

- Up to 195% increase in hair density.

Compared to baseline in a 29-participant consumer perception study after 16 weeks of daily use:

- 100% of subjects showed a visible increase in hair volume after 16 weeks with daily use.

- 96% noticed less hair fallout and shedding after using the four-piece regimen.

- 96% noticed hair appeared thicker in areas of concern after using the four-piece regimen.

- 93% noticed hair appeared more full after using the four-piece regimen.

- 93% felt more confident about their hair after using the four-piece regimen.

What it does: This shampoo combines scientifically proven ingredients (copper peptides and zinc) with hair-essential vitamins (biotin and Vitamin E) to provide an effective cleanse while supporting healthy, thicker-looking hair. Briogeo™ NOVA Complex helps stimulate the scalp and strengthen hair to promote hair density for fine and thinning hair. The shampoo is formulated with 93% naturally derived ingredients.

How to use: Apply to wet hair and massage from root to tip, then rinse. Results are expected after 16 weeks. Individual results may vary.