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Details & care
What it is: A rich, nondrying shampoo that gently cleanses hair while removing excess oils and buildup to maintain your natural curl pattern.
What it does: It helps protect against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's prone to breakage. Its scent features a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes.
How to use: Wet hair thoroughly. Work a quarter-size amount of shampoo into your palms and emulsify with water, working into a lather before applying. Massage into your hair and scalp to form a rich lather. Rinse and repeat if necessary.
- 8 oz.
- Paraben-free; sulfate-free; phthalate-free; silicone-free; formaldehyde donor–free; synthetic colorant–free
- Made in the USA
- Part of BEAUTYSPACE
- Item #6155404
Ingredients
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Polyglyceryl-3 Laurate, Isoamyl Laurate, Acrylates Copolymer, Coconut Acid, Ethylhexylglycerin, Keratin, Panthenol, Asiaticoside, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Xylitol, Salvia Sclarea (Clary) Extract, Gluconolactone, Camellia Sinensis Leaf Extract, Trehalose, Oryza Sativa (Rice) Seed Protein, Citrus Paradisi (Grapefruit) Fruit Extract, Galactoarabinan, Phytic Acid, Oryza Sativa (Rice) Bran Extract, Linum Usitatissimum (Linseed) Seed Extract, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed Oil, Maltodextrin, Madecassoside, Tocopherol, Sodium Phytate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Extract, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caesalpinia Spinosa Fruit Extract, Ethyl Oleate, Ceratonia Siliqua Gum, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Caprylyl/Capryl Glucoside, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Glycol Distearate, Propanediol, Jojoba Oil Glycereth-8 Esters, Disteareth-75 IPDI, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Stearic Acid, Polysorbate 80, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Potassium Hydroxide, Citric Acid, Alcohol, Limonene, Linalool.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Virtue®
This brand is part of BEAUTYSPACE, a global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prominent retailers. Today, BEAUTYSPACE encompasses more than 70 global brands.
Most helpful positive review
May 24, 2026
Great for Silver curls!
This is the best shampoo I’ve used!! My curls love it. I have fine hair & all of these products have changed my hair to full & thick!
Cindy G.
Reposted from VIRTUE
Most helpful critical review
Oct 31, 2025
Hair Acne
This shampoo made me break out along the hairline, something I have never delt with before and I do not have sensitive skin. Maybe its just the curl specific shampoo that has this problem
Alex R.
Reposted from VIRTUE
5 stars
70%
4 stars
6%
3 stars
12%
2 stars
6%
1 star
5%
Sort by Most Helpful
Cindy G.
Reposted from VIRTUE
May 24, 2026
Great for Silver curls!
This is the best shampoo I’ve used!! My curls love it. I have fine hair & all of these products have changed my hair to full & thick!
Alice R.
Reposted from VIRTUE
Apr 23, 2026
Holy Grail for my thick wavy hair!
OMG it really brings out my waves and gives them bounce! I have high porosity bleached thick wavy hair, and this is the holy grail. I have tried so many shampoos and the Virtue Curl Shampoo & Conditioner absolutely blew my mind!
Teri V.
Reposted from VIRTUE
Apr 16, 2026
Love It!
I absolutely love this shampoo. It is so great for my curls and smells so good.
AnnElise B.
Reposted from VIRTUE
Apr 8, 2026
The fragrance is a bit
The fragrance is a bit "off" to me at the outset, but I can tolerate it.
Amy
Reposted from VIRTUE
Apr 6, 2026
Stinky Product - Old Lettuce
I have to start by saying how wonderful my hair is since using this (and the other items in this line) product. I just can’t get over the smell, it’s disgusting. There has to be a way to change the scent. Hard to describe other than old lettuce. Please, please fix the smell.
Linda K.
Reposted from VIRTUE
Mar 31, 2026
VERY pleased with how my
VERY pleased with how my hair looks after using this shampoo. Not frizzy like it normally is.