What it is: A nourishing matte liquid lipstick that helps you contour your lips in a single swipe for a fuller, velvety-soft Hollywood pout.

What it does: Hollywood Lips has all the anti-aging ingredients you need to create high-impact color with a second-skin feel. This buildable formula glides on seamlessly like a gloss yet feels completely weightless. The long-lasting formula contains beeswax, which protects your lips against drying out while providing nourishment and a comfortable feel. Anti-aging sea lavender, hyaluronic acid and collagen-boosting actives slow down signs of aging for smooth, plump lips. It can be dialed up from a soft matte look to a gorgeous, pigmented lip without caking or cracking.

How to use: Hug the applicator to your bottom lip to cover completely and use the thinner tip to define and trace your upper lip to create a wider top lip. The crescent applicator mimics the natural curve of your lips for a contour effect.