Xtrovert Lifting Mascara

What it is: An intensely volumizing and buildable mascara with an innovative X-shaped brush for extra volume, lift and length in every swipe.

What it does: This 12-hour long-wearing clump-free mascara plumps your lashes in one coat for a dramatic, extension-like look. The nylon brush lifts and lengthens while its spiraled X-shape creates reservoirs that hold the optimal amount of creamy, smudge and flake-proof product. With its blackest black pigment, it makes lashes dark and sultry.

Research results:

In a US consumer study of 32 subjects over two weeks of use:

- 94% saw extreme volume

- 94% saw lifted lashes

- 97% saw dramatic lashes

- 94% saw visible definition

How to use: Start by applying at the root of your lashes and slowly twirl the spiral X-shaped brush clockwise from root to tip to naturally lift and separate lashes. This technique plays up the brush shape and allows you to deposit the formula evenly onto each and every lash. For the lower lashes, use one of the corners of the X-shaped brush to paint your lashes in a crisscrossing motion.