Apr 30, 2019Incentivized review
Love this.
I’ve used this gif a little over a year. Lots of body.
Doriana07
Verified purchase1found this helpful
Highlights
- Cruelty-free
- Good for: Heat & sun protection
- Good for: Thinning & hair loss
Details & care
What it is: An invigorating shampoo that helps reduce breakage when used as part of the brand's Full Potential regimen.
Who it's for: Ideal for those with fine-to-thick, straight-to-curly, breakage-prone or thinning hair.
What it does: Infused with the brand's Hair Preserve Blend™, this exfoliating shampoo removes buildup that can clog pores, creating the optimal scalp environment. When used as part of the Full Potential regimen, it helps reduce breakage. Energizing creatine helps keep hair looking healthy, while invigorating menthol offers a cool, tingling sensation. UV absorbs helps protect hair against UV damage.
How to use: Work a dab through wet hair, lather well and rinse thoroughly. Follow with your conditioner and booster.
- 8.5 oz.
- Paraben-free; phthalate-free; mineral oil-free; formaldehyde-free
- Cruelty-free
- Made in the USA
- Item #5398193
- Core Product ID 3333356FA4
Ingredients
Water\Aqua\Eau, Sodium Laureth Sulfate, Lauramidopropyl Betaine, Fragrance (Parfum), Creatine, Trisodium Glycyrrhizate, Centella Asiatica (Hydrocotyl) Extract, Caffeine, Rosmarinus Officinalis (Rosemary) Leaf Extract, Yeast Extract\Faex\Extrait De Levure, Saccharomyces Lysate (Yeast) Extract, Betula Alba (Birch) Extract, Menthol, Acetyl Glucosamine, Poria Cocos (Hoelen Mushroom) Extract, Polygonum Cuspidatum Root Extract, Phytantriol, Pantethine, Panthenyl Ethyl Ether, Panthenol, Cholesterol, Polyquaternium-7, Lauramine Oxide, PEG-150 Distearate, Sodium Chloride, Ethylhexyl Methoxycinnamate, Laureth-4, Laureth-23 , Potassium Sulfate, Citric Acid, BHT, Coumarin, Linalool, Benzyl Salicylate, Limonene, Butylphenyl Methylpropional, Trisodium HEDTA, Phenoxyethanol.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Bumble and Bumble
Bumble and bumble began as a New York City salon in 1977 and quickly became a destination for those seeking cutting-edge yet elegant hairstyles. Today, the brand is still dedicated to the craft of hairdressing, offering salon-quality products for at-home use. The Bumble and bumble line includes shampoos, conditioners and a wide variety of styling sprays, tonics, oils and more for every hair type.
Reviews
(134)1344.2 out of 5
Most helpful positive review
Most helpful critical review
Dec 12, 2025
Horrible!
I used the Full Potential shampoo and conditioner twice. It dried my scalp so badly that I ended up with two raised sores on my scalp. It took about 2 weeks for them to go away. Needless to say, the products were returned.
I have never had an issue with any B&B products and I use and have tried many. The Full Potential line in a BIG NO
MoiShell
Verified purchase1found this helpful
Customer photos
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5 stars64%
4 stars14%
3 stars6%
2 stars5%
1 star10%
Pros:
Cons:
Aug 2, 2020
Dried Scalp
This shampoo has a great lather and a little goes a long way, however, it has completely dried out my scalp.
UpJay
2found this helpful
Dec 12, 2025
Horrible!
I used the Full Potential shampoo and conditioner twice. It dried my scalp so badly that I ended up with two raised sores on my scalp. It took about 2 weeks for them to go away. Needless to say, the products were returned.
I have never had an issue with any B&B products and I use and have tried many. The Full Potential line in a BIG NO
Verified purchase
MoiShell
- Size purchased:
- One Size
1found this helpful
Apr 30, 2019Incentivized review
Love this.
I’ve used this gif a little over a year. Lots of body.
Verified purchase
Doriana07
1found this helpful
Feb 29, 2024
The scent overpowered any pro's this product line might have
I've always loved B&B products and had high hopes for this as well. After the first time using this and the conditioner, it left me sneezing and stuffed up the rest of the morning. The scent is a musty masculine scent, which normally I'd be fine with, but it's so strong smelling I had to re-wash my hair with something else to stop sneezing. if you have any sensitivity to scents, beware of this one.
Reposted from bumbleandbumble.com
Ande
Aug 20, 2023
Happy Hair
Like this shampoo. Nice soft fragrance. My hair seemed fuller and stronger.
Verified purchase
DoraJeanne
Was this helpful?
Dec 24, 2021
Substitute for Thickening Shampoo Old Formula
I really like this shampoo. It reminds me of the older formula for the thickening shampoo (major bonus) except better because it gives texture to the hair (the new thickening formula makes fine hair too soft and "gummy"). The smell reminds me of CK One but more towards the masculine side. The smell don't last (bonus). This gave my hair fullness, strength, elasticity, and texture that improved over use. I will continue to buy this. I have not tried the conditioner or spray (I cannot give up my styling cream) but I am sure it is just as great
Reposted from bumbleandbumble.com
Niki
Nov 24, 2021
Love this shampoo
I love this Bumble and Bumble shampoo. It prevents breakages whilst leaving my hair soft and fuller looking with a lovely shine. My hair is fine and highlighted and therefore have to be careful with my choice of product but am happy with the results from this shampoo and would definitely recommend it.
Reposted from spacenk.com
Etb
Sept 12, 2021
Happy Consumer!
Some people have complained about the smell, but I totally love it! Which is surprising because many smells give me a headache. My hair looks healthier and has more volume. I am happy with the product and am ordering it again! BB...please don't change the smell.
Reposted from bumbleandbumble.com
Marilyn
July 9, 2021
The Under-Estimated Over-Performer!
At first glance & first use Full Potential seems like just another great cleansing and softly moisturizing B&B product. BUT I didn't realize the Bumble Concierge at work! After a few uses, I don't itch or scratch my head anymore. In fact, my scalp feels like strong skin and when I do shampoo now I don't roughly massage the suds into my head. I've been handed the greatest scalp of my life! I think this could be named Full Prescription Shampoo!
Reposted from bumbleandbumble.com
Rocky
Apr 29, 2021
Very Disappointed
Was very excited to try this brand for the first time. Ordered the Bb full potential shampoo and conditioner along with sea salt spray. Very disappointed with all three products. Smell of both shampoo and conditioner is not good. Conditioner or sea salt spray is causing hair to look frizzy. Would not recommend these products to anyone. Price point made the purchase of these products even more painful.
Verified purchase
JosephMichael
Was this helpful?
Apr 21, 2021
Shampoo with results
I decided to try this shampoo based on the reviews as I have found that my hair seems to be thinning in places a bit, particularly as I have got older. From first impressions, I have found this to be very gentle when applied and provided a good cleanse, leaving a nice shine. Many thanks.
Reposted from spacenk.com
Lk33
Jan 17, 2021
Great Shampoo & Conditioner
I use the FP shampoo, conditioner and booster. I love that it is making my extremely fine hair stronger. One of the best aspects is the scent, which some complain about. It does smell a bit like a strong men's cologne while using it, BUT after styling, scent is much softer and makes my hair smell great all day, like nothing else does. I HATE products that smell of food, whether berries or coconuts. My only "con" is that my hair is silkier, which is not desired with already fine hair. But, I can fix that with dry texture spray. So, for me this line is a winner, even better than the Bb volume/texture line. Wish the booster spray were not so expensive though--rather prohibitive these days!!!
Reposted from bumbleandbumble.com
Marilyn95