Current Price $37.00
Details & care
What it is: A first-of-its-kind creme that enhances texture and body for an air-dried look with a product-free feel.
Who it's for: Anyone with healthy, dry or color-treated hair that is fine to medium or straight to wavy.
What it does: It's formulated with lightweight polymers that enhance hair's natural texture, adding bounce and airiness with zero crunch. UV filters help protect against the drying effects of the sun.
How to use: Work a small amount through towel-dried hair from mid-shaft to ends. Squeeze and twist to enhance texture. If your hair is on the thicker side, add more. For added bend or texture, air-dry your hair in twists or braids.
- 5 oz.
- Paraben-free; phthalate-free; mineral oil–free; formaldehyde-free
- Cruelty-free
- Made in the USA
- Item #5398200
Ingredients
Water\Aqua\Eau, Cetyl Alcohol, Hydroxypropyl Starch Phosphate, Dimethicone, Ethylhexyl Palmitate, Yucca Schidigera Extract, Opuntia Tuna Extract, Hydrolyzed Soy Protein, Polyquaternium-72, Glyceryl Stearate, Amodimethicone, Cetearyl Alcohol, Ethylhexylglycerin, Distearyldimonium Chloride, Behentrimonium Methosulfate, Quaternium-95, Cetrimonium Chloride, Trideceth-10, Butylene Glycol, Propanediol, Polyester-11 , Fragrance (Parfum), Hexyl Cinnamal, Linalool, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Limonene, Geraniol, Butylphenyl Methylpropional, Phenoxyethanol.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Free Pickup
- Printed gift message (free)
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- Fabric gift bag ($5)
Delivery
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- Printed gift message (free)
- Fabric gift bag ($5)
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Bumble and bumble.
Bumble and bumble began as a New York City salon in 1977 and quickly became a destination for those seeking cutting-edge yet elegant hairstyles. Today, the brand is still dedicated to the craft of hairdressing, offering salon-quality products for at-home use. The Bumble and bumble line includes shampoos, conditioners and a wide variety of styling sprays, tonics, oils and more for every hair type.
Most helpful positive review
Mar 15, 2021
Good for your hair!
I stopped blow drying my hair one year ago because of the pandemic (I also stopped wearing underwire bras). I have fine, thin hair and somehow when I use this after I wash, my hair looks great. I use about the size of a nickel, run it through my hair with my fingers and let it dry. Highly recommend. I say its good for your hair because its let me stop blow drying - so my hair, overall, is much healthier.
yellowlab
Verified purchase
18found this helpful
Most helpful critical review
May 21, 2025
Scalp Irritation
I was hoping for better. The product did nothing for my hair as far as style making and made my scalp very irritated.
SheBre
TOP 500 REVIEWER
5 stars
67%
4 stars
19%
3 stars
7%
2 stars
3%
1 star
4%
Pros:
Cons:
Sort by Most Helpful
Size
yellowlab
Verified purchase
Mar 15, 2021
Good for your hair!
I stopped blow drying my hair one year ago because of the pandemic (I also stopped wearing underwire bras). I have fine, thin hair and somehow when I use this after I wash, my hair looks great. I use about the size of a nickel, run it through my hair with my fingers and let it dry. Highly recommend. I say its good for your hair because its let me stop blow drying - so my hair, overall, is much healthier.
18found this helpful
semicircle
Dec 18, 2019
Incentivized review
GAME CHANGER for fine hair!
I've started air drying my fine, brittle hair to help prevent breakage, but always have live with super-flat hair w/o the blow dryer. I don't know what's in this product, but now my air-dried hair has volume and thickness like I just can't believe. No "product" feel is left behind, just volume and manageability. Where has Don't Blow It been all my life??
14found this helpful
sarcasticmama
Nov 8, 2019
Incentivized review
Try it, seriously!
I usually don’t have time to dry/style my hair, but I have never found a product that works for me, Until now. This product not only makes my fine hair presentable, it makes it look good! No more frizz. Not a trace of goopy or “slick” looking hair. It’s soft and even once I take a brush through it, the frizz stays away,
14found this helpful
NCme
Verified purchase
Size purchased: Travel
May 26, 2023
My hair likes this
I have fine hair, 63 yo hair that I prefer to air dry. This gel is light, not sticky, has a pleasant scent and adds body to my hair. My hair feels soft, not crunchy when dry. I purchased the travel size but will buy the full size next.
8found this helpful
JanMarie2015
Jan 29, 2020
Incentivized review
the BEST product for fine hair
I have tried so many products for my fine medium curly hair. This is the best product ever. Enhances my curls and they keep their shape all day without being greasy or crispy. I finally have that Kelly McGillis Top Gun hair that I wanted as a teenager!
7found this helpful
LanierGirl
TOP 25 REVIEWER
Verified purchase
July 12, 2022
Not as good as Thick formula
If you have medium thick hair and are wondering which formula to use—gather round, kids, cause I’ve tried them both. Use the thick hair formula. Both are colored-hair safe. The thick-hair formula leaves my hair thicker, and with a lovely little wave. This formula leaves my hair moisturized, but frizzy. Hands down, the other formula beats this one. See my other review.
2found this helpful
