Highlights
- Cruelty-free
- Salicylic acid (BHA)
Details & care
What it is: A daily deep-cleansing shampoo that moisturizes, too, taking away product buildup and debris without stripping the hair.
What it does: This shampoo makes comb-through simple, and soothes your scalp with certified-organic calendula, camellia and aloe. It also helps promote shiny, healthy, clean hair.
How to use: Massage shampoo onto wet hair and scalp. Rinse.
- Cruelty-free
- This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
- This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
- Item #632251
Ingredients
Aqueous (Water\Aqua\Eau) Extracts\Extraits Aqueux:Anthemis Nobilis (Chamomile) Flower Extract, Calendula Officinalis Flower Extract, Aloe Barbadensis Leaf Juice, Ammonium Lauryl Sulfate, Isostearamidopropyl Morpholine Lactate, Babassuamidopropyl Betaine, Polyquaternium-4, Cocamidopropylamine Oxide, Caprylyl Glycol, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Isostearic Acid, Salicylic Acid, Sodium Chloride, Maltodextrin, Sodium Gluconate, Fragrance (Parfum), Linalool, Eugenol, Geraniol, Citronellol, Hydroxycitronellal, Limonene, Phenoxyethano.<iln42695></iln42695>
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Delivery
- Email gift message (free)
- Printed gift message (free)
- Fabric gift bag ($5)
Need help finding the perfect gift? We've got you covered.
Aveda
Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types.
This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.
Most helpful positive review
Aug 30, 2017
Incentivized review
Amazing Clean Scent
I love this product! Leaves my hair feeling soft and clean. My hair is a bit oily at the scalp and color treated. brilliant is non-stripping and gentle. Love the scent, not too perfumey. Reminds me of going to the spa, it has a clean, natural, energizing and relaxing scent. Also you only need a small amount to get a lather, so a little goes a long way. Definitely worth the extra money!
ligs
Verified purchase
4found this helpful
Most helpful critical review
Dec 15, 2019
Incentivized review
Too drying!
This shampoo is too drying for a staple shampoo. I was my hair twice a week, its long, and un-colored for reference. After the third wash with this shampoo my scalp became super dry, tight, and itchy. Furthermore, my hair felt sticky and dirty by the end of the day. Bummer.
BeachLivingJes
4found this helpful
5 stars
77%
4 stars
11%
3 stars
4%
2 stars
2%
1 star
6%
Pros:
Cons:
Sort by Most Helpful
Size
AJ02
Size purchased: 8.5 oz
Apr 21, 2025
changed ingredients
I used to love aveda but my most recent brilliant shampoo had completely different ingredients than my previous ones. Ammonium lauryl sulfate is the second ingredient and lots of the botanical extracts are no longer in the formulation. What bothers me the most is that the aveda website still has the old ingredients listed so I didn’t realize until after I used it and my hair felt rougher and drier. Aveda keeps discontinuing staple products and changing formulas to cheap drugstore worthy quality while continuing to increase the price. Very disappointed and will need to find another brand to support.
4found this helpful
BeachLivingJes
Dec 15, 2019
Incentivized review
Too drying!
This shampoo is too drying for a staple shampoo. I was my hair twice a week, its long, and un-colored for reference. After the third wash with this shampoo my scalp became super dry, tight, and itchy. Furthermore, my hair felt sticky and dirty by the end of the day. Bummer.
4found this helpful
ligs
Verified purchase
Aug 30, 2017
Incentivized review
Amazing Clean Scent
I love this product! Leaves my hair feeling soft and clean. My hair is a bit oily at the scalp and color treated. brilliant is non-stripping and gentle. Love the scent, not too perfumey. Reminds me of going to the spa, it has a clean, natural, energizing and relaxing scent. Also you only need a small amount to get a lather, so a little goes a long way. Definitely worth the extra money!
4found this helpful
ehw1954
June 24, 2015
Smells Great!
Very gentle shampoo that can be used daily without drying out the hair. I have thin hair and really need to wash my hair daily to achieve a little volume. So far so good.
3found this helpful
Coralynn
Sept 19, 2014
It works as in the description
So in the first place, I bought a 8.5 oz bottle to see if it works as in the description or not. Since my hair falls out and has a lot of split ends, I did not have any higher expectation for the product. But it does wonder. After three weeks of using Brilliant, I saw a tremendous improvement on my hair. Not only does it give my hair a silky texture ( my hair is very dry), but it also helps prevent my hair from falling out. The smell is fresh and perhaps with a touch of citrus. It is not overpowering and heavy as other shampoos I used. Now I use the 33.8 oz bottle and am very satisfied with it. Great product.
3found this helpful
ConnorD6
June 6, 2014
Good shampoo not " Brilliant"!
I had heard great reviews about the scent of this shampoo and how it may the hair shine. Well, after paying $50 for a large bottle, I am somewhat disappointed. Yes, the shampoo works well, but the scent is definitely not " Brilliant". The TIGI Shampoo which I was using has a much better scent( and cost about a third less).
The scent is a combination of mild spice with a mixture of plant infusion, but has an odd rather than a sweet or invigorating scent.
Instead of using this everyday, I am alternating between other shampoos/ body washes. By the way, if I could only use one product, the Angel B hair/ body shampoo has the best scent and is very good for the hair. I only bought this shampoo on the advice of my hairdresser who insisted that Aveda had the best products. Bottom line: good shampoo but definitely fails to be"Brilliant"!
3found this helpful
