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Shop with an Expert
Main content
  1. Home
  2. Beauty
  3. Makeup
  4. Eyes
  5. Mascara
(293)293

Eye Opening Volumizing Mascara

Bobbi Brown

$41.00Current Price $41.00
Color
Color: Black
One Size
1 person viewing now
Free returns anytime
Sold by Nordstrom
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$60 off your next purchase—ends Dec. 1! Plus, earn 10 points per dollar Oct. 21–25. Terms apply. Apply Now

Highlights

  • Vegan
  • Volumizing

Details & care

What it is: A high-impact, high-drama mascara designed with a revolutionary jumbo brush that fans and pushes your lashes up and out.

Why it's different: Its rich, carbon-black mascara formula intensely thickens, curls and lifts lashes from root to tip for the ultimate eye-opening effect.

How to use: Brush mascara from the base to the tips of your lashes, layering until you reach your desired look. It washes off easily with warm water.

  • 0.41 oz.
  • Paraben-free; sulfate-free; phthalate-free; sulfite-free; gluten-free
  • Vegan
  • Made in Italy
  • Item #5069875
  • Core Product ID 333334TYJN

Ingredients

Water\Aqua\Eau, Glyceryl Stearate, Microcrystalline Wax\Cera Microcristallina\Cire Microcristalline, Acacia Senegal Gum, C18-36 Acid Triglyceride, Stearic Acid, Ozokerite, Copernicia Cerifera (Carnauba) Wax\Cera Carnauba\Cire De Carnauba, Acrylates Copolymer, Hydrogenated Vegetable Oil, Palmitic Acid, Butylene Glycol, Stearyl Stearate, Bis-Diglyceryl Polyacyladipate-2, Kaolin, Panthenol, Octyldodecanol, Vp/Hexadecene Copolymer, Caprylyl Glycol, Myristic Acid, Behenic Acid, Hydroxyethylcellulose, Arachidic Acid, Sodium Hydroxide, Sodium Dehydroacetate, Oleic Acid, Laureth-21, Phenoxyethanol, [+/- Mica, Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Yellow 5 Lake (Ci 19140), Blue 1 Lake (Ci 42090), Yellow 5 (Ci 19140), Blue 1 (Ci 42090), Chromium Oxide Greens (Ci 77288), Ultramarines (Ci 77007), Carmine (Ci 75470), Titanium Dioxide (Ci 77891), Bismuth Oxychloride (Ci 77163), Chromium Hydroxide Green (Ci 77289)].
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Bobbi Brown

Bobbi Brown Cosmetics was founded in 1990 with the introduction of 10 super-wearable lipstick shades. Revolutionary foundation sticks soon followed, as well as a complementary skin care line that underscored the brand's purpose: to enhance the natural beauty of the wearer—working with what's already there, without any artificial colors—so a woman always looks and feels like herself.

Reviews

(293)2933.3 out of 5
Write a Review

Most helpful positive review

June 11, 2016

Truly eye-opening

I've been using BB's Smokey Eye mascara for ages, but was talked into trying this at the counter. As always, I was not steered wrong by my wonderful Nordstrom salesperson: this is perfect mascara. Love the full brush! Doesn't clump or dry out. This is my new go-to.
imnyc173
TOP 500 REVIEWER
3found this helpful

Most helpful critical review

Feb 1, 2021

Worst Mascara Ever

I’ve been using Bobbi Brown for 15 years. I always used the Extreme Party mascara. But when Bobbi separated from her namesake brand, whoever took over tossed one of their best products. So, I tried this Eye Opening mascara. The wand is huge. The mascara clumps & was difficult to apply without over coating my lashes. So disappointing.
amw76
7found this helpful

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5 stars41%
4 stars11%
3 stars12%
2 stars10%
1 star27%

Pros:

Cons:

Nov 17, 2017Incentivized review

disappointing

A fashion blogger recommended this mascara, and I needed mascara, so decided to try this. The $30 price tag should have stopped me, but I believed I would be getting a great product. However, I do not find the product to be anything special. It goes on in clumps and takes a lot of strokes to smooth this out. The lashes don't look longer, or much thicker. The end of the applicator is not tapered, so it's hard to apply to edges and lower lashes. I will not buy this product again.
pianoteach
16found this helpful
Sept 4, 2016

Started out good....

First, I was a bit surprised to see how large the wand was and concerned it would go all over the place, but happy to say the mascara didn't. After the first couple uses, I really liked it, but as time went on, the mascara gooped up terribly. Really gross now. I still use it carefully as to not get a glob on my lashes. Too expensive to throw away. Definitely won't buy again.
RoxieG
9found this helpful
Feb 1, 2021

Worst Mascara Ever

I’ve been using Bobbi Brown for 15 years. I always used the Extreme Party mascara. But when Bobbi separated from her namesake brand, whoever took over tossed one of their best products. So, I tried this Eye Opening mascara. The wand is huge. The mascara clumps & was difficult to apply without over coating my lashes. So disappointing.
amw76
7found this helpful
June 28, 2016

Flaky Mascara - Bobbi Brown

I am middle aged with long but lacking in volume lashes. This mascara may be right for a younger person but not for me. I found the mascara flaked off onto my face in small amounts about an hour or two after applying and did not have the stated staying power. It did wash off well. For reference, I live in Southern California. Waterproof mascara is not for me so I try a myriad of department store mascara's pledging their various wonders. This is yet another one that will bite the dust.
SashasMom
6found this helpful
Mar 24, 2016

Brush is TOO Big!

I usually use Smoky Eye mascara and I wanted to just replace my current mascara. The salesperson talked me into trying this and I wanted to also buy one of my usual Smoky Eye. Turns out they were out of SE so this was my only option and wanting to be open-minded, I decided to try it. The product is gloppy and the brush is SO big that I either poke myself in the eye or end up with mascara all over my upper and lower lids, there is no way to avoid it. So, I will not buy this again, it seems like a novel idea, more suited for marketing than real life.
TK702
6found this helpful
Jan 23, 2016

enormous brush

normally love Bobby brown products and disappointed with this purchase. flakes by late afternoon and not easy to apply with oversized brush that clumps.
foyk
6found this helpful
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