Current Price $41.00
Highlights
- Vegan
- Volumizing
Details & care
What it is: A high-impact, high-drama mascara designed with a revolutionary jumbo brush that fans and pushes your lashes up and out.
Why it's different: Its rich, carbon-black mascara formula intensely thickens, curls and lifts lashes from root to tip for the ultimate eye-opening effect.
How to use: Brush mascara from the base to the tips of your lashes, layering until you reach your desired look. It washes off easily with warm water.
- 0.41 oz.
- Paraben-free; sulfate-free; phthalate-free; sulfite-free; gluten-free
- Vegan
- Made in Italy
- Item #5069875
Ingredients
Water\Aqua\Eau, Glyceryl Stearate, Microcrystalline Wax\Cera Microcristallina\Cire Microcristalline, Acacia Senegal Gum, C18-36 Acid Triglyceride, Stearic Acid, Ozokerite, Copernicia Cerifera (Carnauba) Wax\Cera Carnauba\Cire De Carnauba, Acrylates Copolymer, Hydrogenated Vegetable Oil, Palmitic Acid, Butylene Glycol, Stearyl Stearate, Bis-Diglyceryl Polyacyladipate-2, Kaolin, Panthenol, Octyldodecanol, Vp/Hexadecene Copolymer, Caprylyl Glycol, Myristic Acid, Behenic Acid, Hydroxyethylcellulose, Arachidic Acid, Sodium Hydroxide, Sodium Dehydroacetate, Oleic Acid, Laureth-21, Phenoxyethanol, [+/- Mica, Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Yellow 5 Lake (Ci 19140), Blue 1 Lake (Ci 42090), Yellow 5 (Ci 19140), Blue 1 (Ci 42090), Chromium Oxide Greens (Ci 77288), Ultramarines (Ci 77007), Carmine (Ci 75470), Titanium Dioxide (Ci 77891), Bismuth Oxychloride (Ci 77163), Chromium Hydroxide Green (Ci 77289)].
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
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Bobbi Brown
Bobbi Brown Cosmetics was founded in 1990 with the introduction of 10 super-wearable lipstick shades. Revolutionary foundation sticks soon followed, as well as a complementary skin care line that underscored the brand's purpose: to enhance the natural beauty of the wearer—working with what's already there, without any artificial colors—so a woman always looks and feels like herself.
Most helpful positive review
June 11, 2016
Truly eye-opening
I've been using BB's Smokey Eye mascara for ages, but was talked into trying this at the counter. As always, I was not steered wrong by my wonderful Nordstrom salesperson: this is perfect mascara. Love the full brush! Doesn't clump or dry out. This is my new go-to.
imnyc173
TOP 500 REVIEWER
2found this helpful
Most helpful critical review
Feb 1, 2021
Worst Mascara Ever
I’ve been using Bobbi Brown for 15 years. I always used the Extreme Party mascara. But when Bobbi separated from her namesake brand, whoever took over tossed one of their best products. So, I tried this Eye Opening mascara. The wand is huge. The mascara clumps & was difficult to apply without over coating my lashes. So disappointing.
amw76
7found this helpful
5 stars
40%
4 stars
11%
3 stars
12%
2 stars
10%
1 star
27%
Pros:
Cons:
Sort by Most Helpful
Color
pianoteach
Nov 17, 2017
Incentivized review
disappointing
A fashion blogger recommended this mascara, and I needed mascara, so decided to try this. The $30 price tag should have stopped me, but I believed I would be getting a great product. However, I do not find the product to be anything special. It goes on in clumps and takes a lot of strokes to smooth this out. The lashes don't look longer, or much thicker. The end of the applicator is not tapered, so it's hard to apply to edges and lower lashes. I will not buy this product again.
16found this helpful
RoxieG
Sept 4, 2016
Started out good....
First, I was a bit surprised to see how large the wand was and concerned it would go all over the place, but happy to say the mascara didn't. After the first couple uses, I really liked it, but as time went on, the mascara gooped up terribly. Really gross now. I still use it carefully as to not get a glob on my lashes. Too expensive to throw away. Definitely won't buy again.
9found this helpful
amw76
Feb 1, 2021
Worst Mascara Ever
I’ve been using Bobbi Brown for 15 years. I always used the Extreme Party mascara. But when Bobbi separated from her namesake brand, whoever took over tossed one of their best products. So, I tried this Eye Opening mascara. The wand is huge. The mascara clumps & was difficult to apply without over coating my lashes. So disappointing.
7found this helpful
SashasMom
June 28, 2016
Flaky Mascara - Bobbi Brown
I am middle aged with long but lacking in volume lashes. This mascara may be right for a younger person but not for me. I found the mascara flaked off onto my face in small amounts about an hour or two after applying and did not have the stated staying power. It did wash off well. For reference, I live in Southern California. Waterproof mascara is not for me so I try a myriad of department store mascara's pledging their various wonders. This is yet another one that will bite the dust.
6found this helpful
TK702
Mar 24, 2016
Brush is TOO Big!
I usually use Smoky Eye mascara and I wanted to just replace my current mascara. The salesperson talked me into trying this and I wanted to also buy one of my usual Smoky Eye. Turns out they were out of SE so this was my only option and wanting to be open-minded, I decided to try it.
The product is gloppy and the brush is SO big that I either poke myself in the eye or end up with mascara all over my upper and lower lids, there is no way to avoid it. So, I will not buy this again, it seems like a novel idea, more suited for marketing than real life.
6found this helpful
foyk
Jan 23, 2016
enormous brush
normally love Bobby brown products and disappointed with this purchase. flakes by late afternoon and not easy to apply with oversized brush that clumps.
6found this helpful
