Creamy Concealer

What it is: A secret-of-the-universe formula that dramatically improves your appearance by covering darkness under the eyes for a brighter, fresher, more well-rested look.

Who it's for: Anyone who wants an instant pick-me-up.

Why it's different: It provides maximum coverage for up to eight hours without streaking, creasing or changing color. The creamy formula goes on easily, blending with minimal effort and making the undereye area look smooth and virtually lineless. It's waterproof and sweat- and humidity-resistant too, without ever being thick.

How to use: Using a concealer brush, apply as close as possible to the lashline and also on the innermost corner of the eye. Gently blend with your fingertips.