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be curly™ Shampoo

Aveda

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SOLD OUT

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Details & care

What it is: A gentle cleansing shampoo that enhances curl, combats frizz and boosts shine on curly or wavy hair.

Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair.

What it does: It's part of Aveda's four-step curl-perfecting system that dramatically reduces frizz and defines curl up to 57%. A blend of wheat protein and organic aloe expands when hair is wet and retracts when dry to enhance curl or wave. It has a refreshing citrus aroma with certified-organic lime, lemon, bergamot, orange and other pure plant and flower essences.

How to use: Massage into wet hair and scalp. Rinse.

  • Cruelty-free
  • Item #632146
  • Core Product ID 33333649HH

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Aveda

Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types. This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.