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  4. Hairstyling Products
(926)926

be curly advanced™ Curl Enhancer Cream

Aveda

$36.00Current Price $36.00
One Size
2 people viewing now
Free returns anytime
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Highlights

  • Sustainably sourced
  • Cruelty-free
  • Vegan

Details & care

What it is: A game-changing curl cream for wavy and curly hair types that replenishes strength with a peptide derived from plant proteins.

Who it's for: Ideal for wavy and curly hair types.

What it does: The cream was created with the help of an expert team of texture stylists. It helps provide up to 72 hours of frizz protection in high humidity, more hydration and more shine, all while increasing curl definition. Since curls and waves are naturally more fragile, the game-changing cream also helps replenish strength with a peptide derived from plant proteins. The cream features a refreshing citrus Pure-Fume aroma crafted from certified organic lemon, bergamot, orange and other pure plant and flower essences.

How to use: Smooth the cream generously on damp hair. Air-dry or blow-dry with a diffuser.

  • Paraben-free; phthalate-free; sulfate-free; silicone-free; gluten-free; drying alcohol–free; mineral oil–free; petrolatum-free; formaldehyde-free; paraffin-free; synthetic fragrance–free; triclosan-free; triclocarban-free
  • Leaping Bunny–certified for a commitment to cruelty-free testing
  • Vegan
  • Made in the USA
  • This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
  • This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
  • Item #10265101
  • Core Product ID 333333BNPZ

Ingredients

Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Caprylic/Capric Triglyceride, Glycerin, Hydrolyzed Vegetable Protein, Hydrolyzed Pea Protein, Garcinia Indica (Kokum) Seed Butter, Glycine Soja (Soybean) Oil, Behentrimonium Chloride, Polyquaternium-11, Caprylyl Glycol, Citric Acid, Hydroxypropyl Starch Phosphate, Fragrance (Parfum), Linalool, Limonene, Geraniol, Citronellol, Amyl Cinnamal, Tocopherol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate <iln52211></iln52211>
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Aveda

Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types. This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.

Reviews

(926)9264.4 out of 5
Write a Review

Most helpful positive review

Oct 26, 2025

Very defined and juicy curls

Very defined and juicy curls. I really love this curl cream. Your curls are soft to the touch and not crunchy or greasy. I wash my curly hair every two days so when I use the curl cream it keeps my curls intact until the following wash. It has a light scent which isn't heavy and when your hair dries you really can't smell it. Overall, I really like this hair cream.
Sunnysun

Most helpful critical review

May 9, 2025

Please bring back the old formular

I have used the full range of be curly products for many years, but since the introduction of 'advanced' I have stopped using them altogether! I am so disappointed. I am trying other products by Aveda but nothing is as good for my hair as the old formular be curly. I think after many years of exclusively using Aveda products I will have to try something else.
MC

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5 stars67%
4 stars21%
3 stars4%
2 stars3%
1 star5%

Pros:

Cons:

Mar 23, 2025

Does not "enhance curls"

See title. This does not actually enhance curls. It may have moisturized them, but my hair went from wavy/curly to flat.
Verified purchase
Roryow
1found this helpful
Aug 2, 2026

It’s ok

It’s ok not the worst not the best
Verified purchase
Beth Finnegan
Was this helpful?
Apr 2, 2026

Decent but not great

I really liked the gel in this line so decided to pair it with the cream for enhanced results. I don't like this as much as the gel, however. I find this feels pretty heavy in my hair and tends to weigh down my curls unfortunately. It also seems to tangle my hair quite badly after a few days, which is super annoying. I'm not a fan!
RGA
Oct 26, 2025

Very defined and juicy curls

Very defined and juicy curls. I really love this curl cream. Your curls are soft to the touch and not crunchy or greasy. I wash my curly hair every two days so when I use the curl cream it keeps my curls intact until the following wash. It has a light scent which isn't heavy and when your hair dries you really can't smell it. Overall, I really like this hair cream.
Sunnysun
May 28, 2025

Nice but a bit heavy

I have very fine and light hair so this was just a bit too heavy for my curls and left them looking as though my hair was still wet. However, it is a lovely formula and I’d say does the job but a little goes a long way. If your hair is on the thicker side I would definitely recommend this curl crème!
Indiee
May 26, 2025

Curls on Curls

The best for curl definition and shine. Love! A must have for curly people!
Verified purchase
Yvette Iris
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