GEN NUDE^™ Matte Liquid Lipstick

What it is: A long-wearing, cream-to-matte color with a lightweight, no-tack texture that gives your lips full coverage.

Who it's for: All skin and lip tones.

What it does: GEN NUDE was developed for all skin tones and lip tones to be a playground of nude lip shades for everyone, from the makeup novices to the artists. Whether you want a blanked-out look, a natural your-lips-but-better nude or a deeper contrast of color, you're guaranteed to find shades for any look. Formulated with moisturizing ingredients to counteract dryness, this lip color glides on silky-smooth and has a subtle vanilla scent. It's also infused with primer, which gives your lips a soft-focus effect and helps prevent feathering, bleeding and transferring.

How to use: Apply with the paddle applicator for full-coverage color in a single sweep, or use a slim lip brush for more precise application. For best results, wait 10 minutes before eating or drinking to allow the color to set.