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(1462)1462

shampure™ Nurturing Shampoo

Aveda

Current Price $20.00 to $67.00
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Details & care

What it is: A 96% naturally derived, silicone-free shampoo that gently cleanses and provides long-lasting nourishment to hair.

What it does: This cleansing formula contains abyssinian oil and the brand's signature calming aroma, featuring 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang-ylang.

How to use: Massage into wet hair. Rinse. Follow with conditioner.

  • Evolving is in our nature. We have a new look on the outside with updated packaging! During this evolution you might see both Aveda's new and old packaging. Don’t worry the same beautiful formula remains the same on the inside
  • Paraben-free; silicone-free; gluten-free; synthetic fragrance–free; mineral oil–free; petrolatum-free; formaldehyde-free; animal ingredient–free
  • Cruelty-free
  • Made in the USA
  • This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
  • This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
  • Item #5723497
  • Core Product ID 333335GWT3

Ingredients

Water\Aqua\Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (Abyssinian) Seed Oil, Bixa Orellana (Annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (Ci 75120).
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Aveda

Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types. This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.

Reviews

(1462)14623.7 out of 5
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Most helpful positive review

June 10, 2019Incentivized review

Great shampoo

This shampoo smells wonderful, lathers up wonderfully, and does great things for my hair. Love it!
Ncg2
Verified purchase
2found this helpful

Most helpful critical review

Nov 21, 2019

BEWARE OF NEW SHAMPURE SHAMPOO FORMULA!

I've been using Aveda Shampure Shampoo for decades but this new formula is absolutely horrible and I am returning it! It leaves a greasy sticky residue. Who at Aveda headquarters made the terrible decision to fix something that wasn't broken, that was, in fact, perfect?!?
Wessexmom
Verified purchase
34found this helpful

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5 stars49%
4 stars17%
3 stars9%
2 stars7%
1 star19%

Pros:

Cons:

Nov 21, 2019

BEWARE OF NEW SHAMPURE SHAMPOO FORMULA!

I've been using Aveda Shampure Shampoo for decades but this new formula is absolutely horrible and I am returning it! It leaves a greasy sticky residue. Who at Aveda headquarters made the terrible decision to fix something that wasn't broken, that was, in fact, perfect?!?
Verified purchase
Wessexmom
34found this helpful
May 20, 2019Incentivized review

New Formula is TERRIBLE!

I have been using Aveda Shampure Shampoo for 23 years. This newly designed bottle has a new formula and it is THE WORST! It smells different, it lathers different and it leaves hair feeling grimy and gross. I will be returning and never using again.
Verified purchase
Sarahkay411
27found this helpful
Jan 28, 2019Incentivized review

New formula not as good

I love the old Shampure shampoo and have used it for years. They have reformulated it and the smell is not as good nor as strong. It also doesn't suds up as much as the old version. I'll be returning this.
Verified purchase
texasnordie
23found this helpful
Aug 25, 2021

Unpleasant fragrance; leaves my hair greasy

I used Shampure for 7 years and loved it for a long time. In the past year or so Aveda changed the formula. The fragrance used to smell fresh and herbal. The fragrance now smells 'medicinal'? The shampoo used to foam up and be sudsy when I rubbed the soap between the palms of my hands. Now it makes very little suds. I feel like I have to use more product just to get the soap to bubble up. The worst part about this new formula is that it leaves my hair feeling greasy. When I shower the soap doesn't remove the oil and buildup from my hair. In fact, the buildup in my roots has increased since switching to this new formula. I ended up having to stop using the product and switching to a clarifying shampoo just to get my scalp and roots clean. I'm dissatisfied with this product.
Not_my_Name
10found this helpful
Apr 16, 2021

Disappointed

The only good thing I can say about this shampoo is it smells wonderful. Unfortunately, it made my hair dull & lifeless & feeling dirty. I returned it.
Verified purchase
lollieloo
8found this helpful
May 28, 2020Incentivized review

almost love it

Aveda is known to have products with less harmful Ingredients so I thought I’d give it a try. It left my hair feeling very clean with less buildup than other shampoos I’ve been using. Almost like a clarifying shampoo, but certainly not drying. My only complaint is that I am not in love with the smell. It’s a little strong and close to a drugstore clarifying shampoo I’ve used in the past- not sure if I can say the name on here.
Verified purchase
FortWorthShopper
4found this helpful