Details & care
What it is: A high-performance shampoo.
What it does: It helps refresh and revive your scalp while cleansing, too.
How to use: Massage a small amount into wet hair and scalp. Rinse well.
- Paraben-free; sulfate-free; phthalate-free
- Cruelty-free
- This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
- This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
- Item #632100
Ingredients
Water\Aqua\Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Babassuamidopropyl Betaine, Cetyl Alcohol, Sodium Chloride, Stearic Acid, Yeast Extract\Faex\Extrait De Levure, Glycyrrhiza Glabra (Licorice) Root Extract, Scutellaria Baicalensis Root Extract, Boswellia Serrata Extract, Hydrolyzed Algin, Calophyllum Inophyllum (Tamanu) Seed Oil, Zingiber Cassumunar (Plai) Root Oil, Canola Oil\Huile De Colza, Malt Extract, Dehydroxanthan Gum, Polysorbate 20, Sodium Lauroyl Lactylate, Glycerin, Capryloyl Glycine, Polyquaternium-10, Ursolic Acid, Fragrance (Parfum), Geraniol, Linalool, Limonene, Sorbic Acid, Sodium Gluconate.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Delivery
- Email gift message (free)
- Printed gift message (free)
- Fabric gift bag ($5)
Need help finding the perfect gift? We've got you covered.
Aveda
Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types.
This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.
Most helpful positive review
Apr 8, 2019
Incentivized review
Always Perfect
Always perfect. Gentle yet effective for scalp stimulation and cleaning hair without dryness.
napahome
1found this helpful
Most helpful critical review
June 9, 2024
What happened to the 1 liter???
For a company that touts hair care rooted in nature, discontinuing the 1 liter bottle option on so many products is hypocritical. Do better AVEDA!
elise
Reposted from aveda.com
aveda.com response
Thank you so much for reaching out, Elise, and sharing your feedback regarding larger size options. We'll be sure to pass this along to our team. We're here for you at Aveda! If you have more concerns or feedback you can reach our Consumer Care Team here: 1-800-328-0849. Also, for recommendations in our current liter sizing we invite you to chat with an Aveda Online Advisor here, bit.ly/AvedaLiveChatUS.
5 stars
84%
4 stars
9%
3 stars
3%
2 stars
0%
1 star
3%
Pros:
Cons:
Sort by Most Helpful
Size
napahome
Apr 8, 2019
Incentivized review
Always Perfect
Always perfect. Gentle yet effective for scalp stimulation and cleaning hair without dryness.
1found this helpful
Jessssssssi
Dec 14, 2018
Incentivized review
Not just for the men
Purchased initially for my husband over a year ago, but continue to buy it for my use as well! The scent is great, and actually stays all day. There is a nice lather, really cleanses my hair well. I wish adveda make this scent into a lotion, diffusing oil, or fragrance. Highly recommend!
1found this helpful
TC
Reposted from Aveda UK
Apr 20, 2025
What happened to the 1litre version of Pure-formance Shampoo
I can see that Aveda are currently promoting the 1 litre versions for some of the other ranges, but the Mens Pure-formance option no longer appears to exist?
GearyS
Verified purchase
Oct 4, 2024
Item delivered on time, was as described
Item delivered on time, was as described, great customer service.
Was this helpful?
elise
Reposted from aveda.com
June 9, 2024
What happened to the 1 liter???
For a company that touts hair care rooted in nature, discontinuing the 1 liter bottle option on so many products is hypocritical. Do better AVEDA!
aveda.com response
Thank you so much for reaching out, Elise, and sharing your feedback regarding larger size options. We'll be sure to pass this along to our team. We're here for you at Aveda! If you have more concerns or feedback you can reach our Consumer Care Team here: 1-800-328-0849. Also, for recommendations in our current liter sizing we invite you to chat with an Aveda Online Advisor here, bit.ly/AvedaLiveChatUS.
Pepsie
Reposted from aveda.com
May 15, 2024
ALL of my boys love this!
This is a great product, but bring back the 1 Liter with pump option! With three men in the house though the small bottle is not great.
