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Men pure-formance™ Firm Hold Gel

Aveda

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Details & care

What it is: A lightweight styling gel that delivers maximum hold, control, definition and shine without unwanted buildup or flaking.

What it does: It's ideal for maximum hold and control and features a rich, spicy and refreshing aroma with kunzea, citrus and certified-organic essential oils of spearmint, vetiver and lavender.

How to use: Work a small amount between palms and apply evenly through damp hair and allow to air dry.

  • 5 oz.
  • Paraben-free; sulfate-free; phthalate-free
  • Cruelty-free
  • This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
  • This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
  • Item #631963
  • Core Product ID 33333647M5

Ingredients

Water\Aqua\Eau, PVP, Glycerin, Alcohol Denat., Vp/Va Copolymer, Acrylates/Beheneth-25 Methacrylate Copolymer, PEG-40 Hydrogenated Castor Oil, Cinnamidopropyltrimonium Chloride, Hydroxypropyl Guar, Scutellaria Baicalensis Root Extract, Boswellia Serrata Extract, Yeast Extract\Faex\Extrait De Levure, Malt Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Ursolic Acid, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Algin, Honey\Mel\Miel, Tocopherol, Adenosine Phosphate, Acetyl Carnitine Hcl, Creatine, Simethicone, Fragrance (Parfum), Farnesol, Eugenol, Linalool, Citronellol, Citral, Limonene, Benzyl Benzoate, Geraniol, Sodium Gluconate, Tromethamine, Ethylhexylglycerin, Dehydroacetic Acid, Benzoic Acid, Phenoxyethanol.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Aveda

Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types. This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.

Reviews

(78)784.8 out of 5
Write a Review

Most helpful positive review

Mar 5, 2016

fresh and strong!

Smells great (refreshing ginger or something), good for your hair, and holds well. Worth it!
Stylinmd100
2found this helpful

Most helpful critical review

Sept 27, 2023

Scent/aroma changed

I've been using this for years - a tube often lasts a long time and when I recently purchased a new one, I was saddened that, once again, some masterminds at Aveda decided to alter the scent. I'm not sure if it's an issue of using inferior/cheaper grade ingredients or what is occuring but over the last 5 years the product quality and aromas I used to love have changed for the worse. The current tube I received had a distinctive "mint" aroma that I never had with a Pureformance product. It was NOT the earthy (a bit patchouli?) that I have always loved. I realize that Aveda now does a "disclaimer" that ingredients may sometimes change. Well, and so will my purchasing habits. Aveda products are far too expensive not have consistency!
RussT
Reposted from aveda.com
aveda.com response
Your comments are important and we'd like to connect you with the right team. If you would like further assistance, please reach out to consumercare-soc@gcc.aveda.com with your contact information and full details. A team member will then be in touch.

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5 stars87%
4 stars9%
3 stars0%
2 stars3%
1 star1%

Pros:

Cons:

Current reviews don’t mention any.
Mar 5, 2016

fresh and strong!

Smells great (refreshing ginger or something), good for your hair, and holds well. Worth it!
Stylinmd100
2found this helpful
Apr 6, 2020Incentivized review

Nice Hair Gel, Great Quality Product

I really like the woodsy, masculine scent of this hair gel. Also, It's a firm hold without being too heavy. It's the right amount of hold. Just wish it was a little less expensive! Other than that, a great product.
Verified purchase
Canttakeitwithyou
1found this helpful
July 6, 2015

Aveda firm hold gel

The product is amazing. I stay groomed day long.
Tamizha
1found this helpful
Dec 28, 2023

hold on

perfect: just what the doctor or barber ordered
Verified purchase
perky is my name
Was this helpful?
Sept 27, 2023

Scent/aroma changed

I've been using this for years - a tube often lasts a long time and when I recently purchased a new one, I was saddened that, once again, some masterminds at Aveda decided to alter the scent. I'm not sure if it's an issue of using inferior/cheaper grade ingredients or what is occuring but over the last 5 years the product quality and aromas I used to love have changed for the worse. The current tube I received had a distinctive "mint" aroma that I never had with a Pureformance product. It was NOT the earthy (a bit patchouli?) that I have always loved. I realize that Aveda now does a "disclaimer" that ingredients may sometimes change. Well, and so will my purchasing habits. Aveda products are far too expensive not have consistency!
Reposted from aveda.com
aveda.com response
Your comments are important and we'd like to connect you with the right team. If you would like further assistance, please reach out to consumercare-soc@gcc.aveda.com with your contact information and full details. A team member will then be in touch.
RussT
July 8, 2021

Strong hold with soft look

I've been using this gel for about five years - I apply it after washing my hair (every three days), then style and when dry, I brush my hair out to soften the look. The style holds--and on days two and three, I use a light spray just to keep in place. The gel is not gooey, but clean, natural feeling--yet does the job!
Reposted from aveda.com
EMHfromCA