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  4. Hairstyling Products
(472)472

control paste™ Hair Pomade

Aveda

Savings Event
$30.60Current Price $30.60
(15% off)15% off.
$36.00Previous Price $36.00
One Size
5 people viewing now
Free returns anytime
Sold by Nordstrom
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Get $40 off your next purchase! When you're approved for a new Nordstrom credit card. Plus, an extra 5% off at Nordstrom Rack. Terms apply. Apply Now

Highlights

  • Cruelty-free
  • Hold
  • Texturizing

Details & care

What it is: A hair paste that allows you to create give your look the loose and piecey or stand-up and messy texture you desire.

Who it's for: Ideal for all hair types.

What it does: The hair paste is formulated with a medium, pliable hold for high-textured styles and a smooth, matte finish. It's scented with Aveda's own pure-fume aroma with certified organic ylang-ylang, clove, clary sage and other pure flower and plant essences.

How to use: Emulsify the hair paste in your hand and work through dry hair with your fingertips. Apply more product as desired. Apply to damp or dry hair prior to braiding or pony-tails to keep stray hairs together and maintain a smooth, controlled style.

Pro tips: For a dramatic, pieced look, emulsify the paste using only your fingertips. Take individual pieces/sections of hair in your hand and slide your fingers directly down the hair. Apply to damp or dry hair prior to braiding or ponytails to keep stray hairs together and maintain a smooth, controlled style.

  • 2.5 oz.
  • Cruelty-free
  • Made in the USA
  • This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
  • This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
  • Item #5386256
  • Core Product ID 33333552ZY

Ingredients

Water\Aqua\Eau, Caprylic/Capric Triglyceride, Peg-25 Hydrogenated Castor Oil, Tribehenin, Hydrogenated Castor Oil, Ricinus Communis (Castor) Seed Oil, Peg-6 Caprylic/Capric Glycerides, Glycerin, Cetearyl Alcohol, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Caprylyl Glycol, Hydroxypropyl Guar, Bixa Orellana Seed Extract, Polysorbate 80, Sodium Gluconate, Fragrance (Parfum), Limonene, Linalool, Geraniol, Citronellol, Eugenol, Amyl Cinnamal, Benzyl Benzoate, Citral, Benzyl Salicylate, Farnesol, Coumarin, Hydroxycitronellal, Potassium Sorbate, Phenoxyethanol, Mica, Titanium Dioxide (Ci 77891), Annatto (Ci 75120) <iln44240></iln44240><br />Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Aveda

Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types. This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.

Reviews

(472)4724.6 out of 5
Write a Review

Most helpful positive review

July 22, 2017Incentivized review

Excellent Paste

I have been using this Control Paste for quite a few years. What I love about it is you receive the piecey textured look you want WITHOUT the WEIGHT. It does not weigh your hair down. I have tried several other brands but this is the best IMO.
onecat
TOP 1000 REVIEWER
4found this helpful

Most helpful critical review

July 7, 2024

Dreaded Reformulation

The original version was fabulous and I used it for over 20 years. Unfortunately, the new formula is gritty and does not emulsify when rubbed between fingers or/and palms prior to application. I recently found the original product at my vacation house that I hadn't been to in a while -- it felt like I won the lottery. The difference is staggering. How Aveda can sell the new product with a straight face is shocking.
CMONA33
Verified purchase
3found this helpful

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5 stars80%
4 stars10%
3 stars3%
2 stars2%
1 star4%

Pros:

Cons:

July 22, 2017Incentivized review

Excellent Paste

I have been using this Control Paste for quite a few years. What I love about it is you receive the piecey textured look you want WITHOUT the WEIGHT. It does not weigh your hair down. I have tried several other brands but this is the best IMO.
onecat
TOP 1000 REVIEWER
4found this helpful
July 7, 2024

Dreaded Reformulation

The original version was fabulous and I used it for over 20 years. Unfortunately, the new formula is gritty and does not emulsify when rubbed between fingers or/and palms prior to application. I recently found the original product at my vacation house that I hadn't been to in a while -- it felt like I won the lottery. The difference is staggering. How Aveda can sell the new product with a straight face is shocking.
Verified purchase
CMONA33
Size purchased:
One Size
Color:
NO COLOR
3found this helpful
Aug 31, 2018Incentivized review

Great paste, bad price

This hair paste is amazing! I Just wish it wasn’t so expensive.
JordanBrain
3found this helpful
Jan 27, 2020Incentivized review

great for men

my husband loves this stuff and for the last five years can't find anything to replace it. the hold is right for his thick course/semi wavy hair and is not too shiny. every couple months he will try something else but it goes unused and he returns to his control paste.
Verified purchase
murphmeister
2found this helpful
Aug 22, 2018Incentivized review

irreplaceable

I have used this product for years. It works on any hairstyle or hair type. Even back in the day when I had a perm it was perfect. It only takes a small amount rubbed in your hands and put in your hair. When I use this I don't have to use hair spray or any other styling product. Try it, you won't be sorry and it lasts forever!
cubbylinda
2found this helpful
Jan 3, 2025

A little goes a long way

This was recommended to me for my flyaways by my hair stylist and it works like a charm! She said she’s had hers for 5 years with all the patients and still has so much because you only need a little for each use. Been using it for a few weeks and it’s been working great
Verified purchase
JayBu
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