brilliant™ Shampoo

I used to love aveda but my most recent brilliant shampoo had completely different ingredients than my previous ones. Ammonium lauryl sulfate is the second ingredient and lots of the botanical extracts are no longer in the formulation. What bothers me the most is that the aveda website still has the old ingredients listed so I didn’t realize until after I used it and my hair felt rougher and drier. Aveda keeps discontinuing staple products and changing formulas to cheap drugstore worthy quality while continuing to increase the price. Very disappointed and will need to find another brand to support.

This shampoo is too drying for a staple shampoo. I was my hair twice a week, its long, and un-colored for reference. After the third wash with this shampoo my scalp became super dry, tight, and itchy. Furthermore, my hair felt sticky and dirty by the end of the day. Bummer.

I love this product! Leaves my hair feeling soft and clean. My hair is a bit oily at the scalp and color treated. brilliant is non-stripping and gentle. Love the scent, not too perfumey. Reminds me of going to the spa, it has a clean, natural, energizing and relaxing scent. Also you only need a small amount to get a lather, so a little goes a long way. Definitely worth the extra money!

Very gentle shampoo that can be used daily without drying out the hair. I have thin hair and really need to wash my hair daily to achieve a little volume. So far so good.

So in the first place, I bought a 8.5 oz bottle to see if it works as in the description or not. Since my hair falls out and has a lot of split ends, I did not have any higher expectation for the product. But it does wonder. After three weeks of using Brilliant, I saw a tremendous improvement on my hair. Not only does it give my hair a silky texture ( my hair is very dry), but it also helps prevent my hair from falling out. The smell is fresh and perhaps with a touch of citrus. It is not overpowering and heavy as other shampoos I used. Now I use the 33.8 oz bottle and am very satisfied with it. Great product.

I had heard great reviews about the scent of this shampoo and how it may the hair shine. Well, after paying $50 for a large bottle, I am somewhat disappointed. Yes, the shampoo works well, but the scent is definitely not " Brilliant". The TIGI Shampoo which I was using has a much better scent( and cost about a third less). The scent is a combination of mild spice with a mixture of plant infusion, but has an odd rather than a sweet or invigorating scent. Instead of using this everyday, I am alternating between other shampoos/ body washes. By the way, if I could only use one product, the Angel B hair/ body shampoo has the best scent and is very good for the hair. I only bought this shampoo on the advice of my hairdresser who insisted that Aveda had the best products. Bottom line: good shampoo but definitely fails to be"Brilliant"!

Website for Nordstroms & Aveda list Chamomile extract, Aloe, and Calendula flower extracts as the 2-4th ingredients. Just received my bottle and NONE of those are even in here AT ALL. I specifically bought this shampoo based on allergies and will have to return . Ingredients listed on the actual bottle: Water, Ammonium Lauryl sulfate,cocamidopropyl, hydroxysultaine, salicylic acid, sodium chloride,polyquaternium-4, ammonium sulfate, sodium hydroxide, citric acid, fragrance, limonene, eugenol, linalool, and more. This is absolutely unacceptable as these are nothing more than grocery store brand ingredients. Not blaming Nordstroms, I blame Aveda. Thank goodness I bought from Nordy's as they are very good with returns.

Exactly what I was looking for smell and content-wise! My husband wanted it and he is very happy. Smells like the hair salon and spa.

Love the scent and the concept but, we find this shampoo to be drying not moisturizing. We've used it for over a year and finally had to come to terms with trying something else.

I have oily skin and scalp and dry hair . this shampoo is perfect for my combination. after shampooing I feel really clean and my hair looks very smooth, soft and straight ... luv it :)

This does what it says it will. Delivers a smoothing effect but doesn’t have significant buildup on day 2 hair. The only repeat shampoo buys I’ve ever done along with the shampoo

Quality, quality, quality regardless of time. In over a decade Aveda makes this product exactly as it always has. Can’t ask for more.