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(974)974

Blue Malva Shampoo

Aveda

$75.00Current Price $75.00
33.8 Ounce
1 person viewing now
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Details & care

What it is: A shampoo that gently cleanses while adding silvery brightness to grey hair and neutralizing brassiness in chemically treated hair of all shades.

What it does: It's formulated with blue malva, which balances the hair and scalp, and coneflower, which intensifies color.

How to use: Massage onto wet hair. Lather and rinse. Follow with conditioner.

  • 33.8 oz.
  • Cruelty-free
  • This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
  • This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
  • Item #632236
  • Core Product ID 3333364AEV

Ingredients

Aqueous (Water\Aqua\Eau) Extracts\Extraits Aqueux:Malva Sylvestris (Mallow) Leaf Powder, Prunus Amygdalus Dulcis (Sweet Almond) Bark Powder, Centaurea Cyanus Flower Extract, Aloe Barbadensis Leaf Juice, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Lauramidopropyl Betaine, Wheat Amino Acids, Panthenol, Tocopherol, Babassuamidopropyl Betaine, Peg-6 Cocamide, Dimethicone Peg-7 Cocoate, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Polyquaternium-10, Isostearamidopropyl Morpholine Lactate, Glycerin, Fragrance (Parfum), Geraniol, Linalool, Limonene, Glycine Soja (Soybean) Oil, Sodium Chloride, Polysorbate 80, Maltodextrin, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Annatto (Ci 75120), Ext. Violet 2 (Ci 60730) <iln41488></iln41488>
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Aveda

Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types. This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.

Reviews

(974)9744.7 out of 5
Write a Review

Most helpful positive review

May 19, 2022

Works for my gray hair

I have noticed my hair is turning brassy when I stopped using this brand of shampoo and tried a different brand. I have been using this shampoo for a long time, for about 5 years and I love what it does for my salt and pepper hair. Have to switch back to this shampoo again! I wash my hair everyday and this shampoo works for me, my hair is manageable, easy to comb and I do not even use hair conditioner. Occasionally, I use amla oil or castor oil to treat my hair and my hair is thick and strong. I love my salt and pepper hair and I have not gone to have it colored. Tried to, before my son's wedding and before my daughter's wedding, but I changed my mind. I will have it natural.
MargieofPurokUno
Verified purchase
13found this helpful

Most helpful critical review

Apr 28, 2015

too drying

I previously used the Aveda Blue Malva Conditioner and was very happy with it. The shampoo dried my hair out and didn't have any effect on the color.
MyraC
1found this helpful

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5 stars84%
4 stars9%
3 stars1%
2 stars2%
1 star4%

Pros:

Cons:

June 25, 2013

Contains ammonia

The shampoo lathers well, the smell is ok, but the product contains ammonia. It seems self-defeating to add ammonia to a product intended for chemically treated hair - it destroys color. I wouldn't recommend this product.
pradagirl52
14found this helpful
May 19, 2022

Works for my gray hair

I have noticed my hair is turning brassy when I stopped using this brand of shampoo and tried a different brand. I have been using this shampoo for a long time, for about 5 years and I love what it does for my salt and pepper hair. Have to switch back to this shampoo again! I wash my hair everyday and this shampoo works for me, my hair is manageable, easy to comb and I do not even use hair conditioner. Occasionally, I use amla oil or castor oil to treat my hair and my hair is thick and strong. I love my salt and pepper hair and I have not gone to have it colored. Tried to, before my son's wedding and before my daughter's wedding, but I changed my mind. I will have it natural.
Verified purchase
MargieofPurokUno
13found this helpful
Dec 2, 2014

Love this Shampoo

I'm 57 years old and I am not coloring my hair. I'm starting to acquire a light salt and pepper look. This shampoo makes my silver (not gray) hair look like beautiful highlights throughout. When I'm admiring my hair I think about the vast amounts of money I used to spend on getting highlight foils to my hair .... now I have natural ones. This 32 oz. bottle lasts forever. I think I've been using this same bottle for about 5 months and just purchased my 2nd bottle. My hair is fine and it gives it beautiful body and shine. Plus, I don't have to fight any of the winter static. I also use the Blue Malva Conditioner a 2 to 3 times a week.
hootowl74
8found this helpful
Nov 30, 2014

Great shampoo for blond dye

I started using this shampoo when my hair colorist recommended it for my blond dyed hair. I love it - it balances the color and helps combat brassy tones. I highly recommend it to any blond.
ElleWoods86
7found this helpful
Aug 8, 2014

Works great but smells, um, not great

I love Aveda products, so this summer when my dirty blonde hair got that brassy sun-kissed tint, I turned to Aveda for the perfect toner. This product works wonderfully, returned the life to my color, and left my hair soft to boot (in conjunction with the Blue Malva Conditioner). The only thing is that this doesn't smell fresh and natural like other Aveda products. It has a sort of cheap cotton candy-ish scent. Luckily the smell doesn't linger after hair dries, but I was hoping for some of the luxurious scents that Aveda has in some of it's other products. I'd still recommend it, because I got the results I was hoping for, color-wise.
MereD3
7found this helpful
June 11, 2013

Blue Malva Shampoo

I have tried several "blue" shampoos for my silver hair. All made my scalp break out. One brand even said to use gloves....That's a sign of toxic stuff. Blue Malva has not caused a reaction and it leaves my hair shiny silver. I love the earthy smell. I wish I had gotten the pump. Aveda should include the pump for the price of the shampoo. I hope I can grow my new silver hair out long without having a yellow/green cast.
ncannon
6found this helpful
Mar 23, 2024

FOR BRUNETTES, NOT blondes

The product description is wrong. Blue Malva is for dark hair (brunettes) who want to tone down the orange brass brunettes pull due to sun or chemical exposure. It tones the brass leaving cool toned dark hair. THIS IS NOT A PURPLE SHAMPOO FOR BLONDES; Aveda makes a purple toning shampoo line specifically for blondes and it’s not Blue Malva. Yellow blondes won’t benefit from Blue Malva. I’m looking at the hair pics posted with reviews whose yellowing is more than obvious & how they don’t see the obvious… If you’re brunette gone grey, blonde or have highlights OR have natural highlights from sun exposure, this tames and tones the orange brass when used WITH the Blue Malva conditioner. The shampoo alone gives subtle results; used with the toning conditioner the results are even better and more impressive. Blue cancels orange; it doesn’t cancel yellow and this shampoo is called blue malva for a reason.
flynnsmom
Size purchased:
33.8 oz
TOP 50 REVIEWER
5found this helpful
Oct 8, 2017Incentivized review

Just ok

This shampoo is really nice, however I don't see the same results I get with other shampoos that brighten gray hair. It is a little more moisturizing, though. The bottle is huge, so I'll probably be using this for a long while as I only use the blue stuff maybe every second or third shampoo of the month. If you have gray it's worth a try but not a "holy grail" product for me.
supapam
TOP 1000 REVIEWER
4found this helpful
Feb 15, 2016

Good product

I'm a male with have silver grey hair. Blue Malva keeps it bright.
JPD26
4found this helpful
Jan 3, 2013

Of all the blue/violet shampoos . . .

In all of the world, this one is the very best. Tones down the dreaded goldilocks effect, and keeps my highlighted hair that soft, buttery "little kid blond."
LittleMissN
4found this helpful
July 1, 2017Incentivized review

AVEDA quality, Nordstrom pricing beats Amazon 25%+

If you are looking for quality blue shampoo, you've found it. But here is an important kicker- Nordstroms has this shampoo for $20 US dollars less than Amazon is selling it for. That is important and I wish there was a more efficient way to get that information out there. Thank you Nordstrom for pricing this so much better.
Artana
3found this helpful
Dec 11, 2015

Love Blue Mala Shampoo!!

This shampoo neutralizes the brassiness in chemically treated hair!!
Bella510
3found this helpful
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