Highlights
- Cruelty-free
- Vegan
Details & care
What it is: A low-lather shampoo that maximizes toning benefits as it gently cleanses hair without stripping it.
Who it's for: Ideal for those with blonde, grey or naturally silver hair.
What it does: Formulated to help reawaken salon-fresh blonde color, this shampoo contains violet-rich pigments designed to help neutralize unwanted yellow or brassy tones, leaving hair brighter and more illuminated. It contains a blend of nourishing lightweight oils including açai and passionfruit to hydrate and condition overprocessed hair, returning incredible softness to each strand. It instantly resurfaces the hair fiber to leave hair feeling smooth and healthy. The shampoo features Aveda's own pure-fume™ aroma with notes of osmanthus, certified-organic orange and cedarwood.
How to use: Apply to wet hair. Leave in for 1–3 minutes, then rinse. Follow with conditioner.
- Paraben-free; sulfate-free; silicone-free; mineral oil–free; petrolatum-free; synthetic fragrance–free
- Cruelty-free
- Vegan
- Made in the USA
- Item #6234820
Ingredients
Shipping & returns
This item is only available for pickup at select Nordstrom stores.
Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Learn more about our shipping & returns policies.
Gift options
Delivery
- Email gift message (free)
Aveda
Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types.
This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.
